IKEA essay
The IKEA Concept began when Ingvar Kamprad, an entrepreneur from the Smaland province in Sweden came up with a creative idea. It was only a few years earlier in 1939 that WWII began, causing trading between countries to become limited. In sight of this, Kamprad found a need to provide furniture at a lower cost, than manufacturers, to the farmers in Smaland. In the remote town of Agunnaryd, the people have a reputation for working hard and making the most of their available limited resources (Torekull, 1999). Ingvar’s creative idea was to provide home products at a much lower cost compared to the competitors; on the other hand, not compromising on the quality of the products. The brand name IKEA is derived from the initials of the founder, I and K, put together with the first letters of Elmtaryd, for the farm where Ingvar grew up, and Agunnaryd for the village (Lindqvist, 2009).
See Appendix A, for IKEA’s historical timeline
Vision
IKEA’s vision is “To create a better everyday life for the many people” (Inter-IKEA Systems B.V., 2013). To meet their vision IKEA sells a variety of well-designed products for the home while keeping its price as low as possible. While IKEA keeps its prices low they are not willing to sacrifice on its principles, they say “Low price but not at any price” (Inter-IKEA Systems B.V., 2013). IKEA supplies goods and services in such a way that they are beneficial to people and the environment. They help the environment through sustainable forestry practices and flat-packaging products, which increased shipping and transportation efficiency, and reduced the amount of packaging. Consumers all over the world respond positively to IKEA’s approach. The key approach is “To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them” (Inter-IKEA Systems B.V., 2013).
Mission Statement
IKEA’s mission is to offer a wide range of good quality and
See Appendix A, for IKEA’s historical timeline
Vision
IKEA’s vision is “To create a better everyday life for the many people” (Inter-IKEA Systems B.V., 2013). To meet their vision IKEA sells a variety of well-designed products for the home while keeping its price as low as possible. While IKEA keeps its prices low they are not willing to sacrifice on its principles, they say “Low price but not at any price” (Inter-IKEA Systems B.V., 2013). IKEA supplies goods and services in such a way that they are beneficial to people and the environment. They help the environment through sustainable forestry practices and flat-packaging products, which increased shipping and transportation efficiency, and reduced the amount of packaging. Consumers all over the world respond positively to IKEA’s approach. The key approach is “To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them” (Inter-IKEA Systems B.V., 2013).
Mission Statement
IKEA’s mission is to offer a wide range of good quality and