Icici Prudential Amc: Study of Ifas
0.Study of Independent Fiancial Advisor (IFA) channel to identify key service parameters for achieving competitive advantage
ICICI PRUDENTIAL AMC
Bengaluru
Mr. ********
Mr. *******
Branch Manager ******
Sales and Distribution
Industry Guide: Faculty Guide:
Submitted in partial fulfillment of the Post Graduate Programme in Management at ******,
Manipal by:
Name: ******* and *******
Institute: ****** Date: 26.04. 2012
Contents Executive Summary 6 Introduction 7 Mutual Funds 7 Parties Involved in Mutual Fund Dealings 8 The Indian Mutual Fund Industry 9 ICICI Prudential Asset Management Company Limited 13 SWOT Listing of ICICI Prudential AMC 14 Distribution Channels in the Mutual fund industry 15 Independent Financial Advisers (IFAs) 15 Institutional Channels 15 Internet 16 Roles and Challenges in the IFA Channel 17 Regulatory Changes in the Industry 17 Impact on the IFA Channel 18 IFA Regulating/Assisting Bodies 21 Mutual Fund market in Bangalore 23 Project Objectives 24 Methodology 24 Detailed Interactions with Relationship Managers 25 Personal Interviews with IFAs using open ended Questionnaire 25 Objective 25 Methodology 25 Close-ended IFA Survey 27 Data Analysis 27 FINDINGS 28 Factor Analysis 28 Factor 1: Competence of the RM 30 Factor 2: Interactions/Trainings 32 Factor 3: Convenience 33 Factor 4: Operational Support 34 Multidimensional Scaling 35 Other Findings 38 Suggestions 39 Suggestion 1: 80-20 Rule (Pareto Principle) 39 Suggestion 2: Establishing Emotional Connect 40 Suggestion 3: Certification based training programs 40 Suggestion 4: Customized training Programmes 41 Conclusion 42 Scope for improvement of the Study 42 References 43 Books 43 Journals/Magazines 43 Internet References 43 Appendix A- Open Ended Interview 44 Appendix B- Closed Ended Survey 46
Executive Summary
About the Company
ICICI Prudential Asset Management Company
ICICI PRUDENTIAL AMC
Bengaluru
Mr. ********
Mr. *******
Branch Manager ******
Sales and Distribution
Industry Guide: Faculty Guide:
Submitted in partial fulfillment of the Post Graduate Programme in Management at ******,
Manipal by:
Name: ******* and *******
Institute: ****** Date: 26.04. 2012
Contents Executive Summary 6 Introduction 7 Mutual Funds 7 Parties Involved in Mutual Fund Dealings 8 The Indian Mutual Fund Industry 9 ICICI Prudential Asset Management Company Limited 13 SWOT Listing of ICICI Prudential AMC 14 Distribution Channels in the Mutual fund industry 15 Independent Financial Advisers (IFAs) 15 Institutional Channels 15 Internet 16 Roles and Challenges in the IFA Channel 17 Regulatory Changes in the Industry 17 Impact on the IFA Channel 18 IFA Regulating/Assisting Bodies 21 Mutual Fund market in Bangalore 23 Project Objectives 24 Methodology 24 Detailed Interactions with Relationship Managers 25 Personal Interviews with IFAs using open ended Questionnaire 25 Objective 25 Methodology 25 Close-ended IFA Survey 27 Data Analysis 27 FINDINGS 28 Factor Analysis 28 Factor 1: Competence of the RM 30 Factor 2: Interactions/Trainings 32 Factor 3: Convenience 33 Factor 4: Operational Support 34 Multidimensional Scaling 35 Other Findings 38 Suggestions 39 Suggestion 1: 80-20 Rule (Pareto Principle) 39 Suggestion 2: Establishing Emotional Connect 40 Suggestion 3: Certification based training programs 40 Suggestion 4: Customized training Programmes 41 Conclusion 42 Scope for improvement of the Study 42 References 43 Books 43 Journals/Magazines 43 Internet References 43 Appendix A- Open Ended Interview 44 Appendix B- Closed Ended Survey 46
Executive Summary
About the Company
ICICI Prudential Asset Management Company