Ice Fili Essay
Hult International Business School
MBA – Global Strategy
Spring 2015
CASE ASSIGNMENT QUESTIONS
Ice-Fili
Please prepare the following questions for the in-class case discussion (not to be turned in)
1.
2.
3.
What quantitative indicators can you find in the case that could capture the changing attractiveness of the Russian ice cream market between 1996 and
2001?
What explains this change in market attractiveness over these years?
What, in your opinion, should the Russian incumbent ice-cream makers consider to enhance the market attractiveness in a way that is favorable to themselves?
Note: (Note: In your answer, you can also include available information on actions that these incumbents have been taken to enhance that attractiveness).
Wal-Mart …show more content…
3.
Which of Wal-Mart’s sources of competitive advantage are transferable to international markets?
In which markets has it not been successful? Why?
What international markets should Walmart have entered first after having been active in the US? Why?
Page 1 of 3
Google Inc. in 2014 (Abridged) (20%)
Deliverable 1: Please answer all 3 questions below for the group case write-up.
The write-up is limited to a maximum of three and a half (3.5) single-spaced pages
(font size 12 or larger) plus any supporting appendices. One copy per team must be uploaded under the assignment course page before the beginning of session 10.
1.
2.
3.
How did Google create a competitive advantage initially (before 2004)? (7 points max 1 page)
Do you expect search to become a winner-take-all business? (7 points - max 1 page) In addition to enhancing its core search businesses, please assess a number of options (you must answer all 3 questions below) (6 points - max 1.5 pages)
1. Can/should Google envelop eBay by adding an online platform?
2. Can/should Google envelop Microsoft thru cloud-based applications (Google
Docs and the
MBA – Global Strategy
Spring 2015
CASE ASSIGNMENT QUESTIONS
Ice-Fili
Please prepare the following questions for the in-class case discussion (not to be turned in)
1.
2.
3.
What quantitative indicators can you find in the case that could capture the changing attractiveness of the Russian ice cream market between 1996 and
2001?
What explains this change in market attractiveness over these years?
What, in your opinion, should the Russian incumbent ice-cream makers consider to enhance the market attractiveness in a way that is favorable to themselves?
Note: (Note: In your answer, you can also include available information on actions that these incumbents have been taken to enhance that attractiveness).
Wal-Mart …show more content…
3.
Which of Wal-Mart’s sources of competitive advantage are transferable to international markets?
In which markets has it not been successful? Why?
What international markets should Walmart have entered first after having been active in the US? Why?
Page 1 of 3
Google Inc. in 2014 (Abridged) (20%)
Deliverable 1: Please answer all 3 questions below for the group case write-up.
The write-up is limited to a maximum of three and a half (3.5) single-spaced pages
(font size 12 or larger) plus any supporting appendices. One copy per team must be uploaded under the assignment course page before the beginning of session 10.
1.
2.
3.
How did Google create a competitive advantage initially (before 2004)? (7 points max 1 page)
Do you expect search to become a winner-take-all business? (7 points - max 1 page) In addition to enhancing its core search businesses, please assess a number of options (you must answer all 3 questions below) (6 points - max 1.5 pages)
1. Can/should Google envelop eBay by adding an online platform?
2. Can/should Google envelop Microsoft thru cloud-based applications (Google
Docs and the