IB1170 Formative Assignment 2 2014
Markets, Marketing and Strategy (IB1170)
Formative Assessment
Submission deadline: 12.00 noon, 17th November 2014, via my.wbs
Using the layout below please supply one (1) source and one (1) evaluation for each of the listed source types. All four sources should relate to one (1) of the three (3) strategy themes covered in the lectures.
Enter your Student Number: 1423315
First, select one (1) of the following themes on which you are basing your answers: business environment
industry dynamics
company resources
Locate one source of each of the following types.
For each source, provide the full reference formatted in the Harvard Style.
For each source, write an evaluation (150 words maximum) of its relationship to your chosen theme.
Source 1 – Chapter in an edited book
Reference:
Brooks, I. The international business environment. In: Brooks, I., Weatherstone, J. and
Wilkinson, G. (eds.). (2011). The international business environment: challenges and changes. 2nd edition. Harlow, England; New York : Financial Times/Prentice Hall. Chapter 1:
2-31
Evaluation:
The chapter gives a focused overview of the topic, providing case studies, which analyse business environment using the PESTLE C framework. The chapter discusses strategic planning, stakeholders and different strategies, making this chapter valuable for understanding business environment. It is useful for the audience as it gives detailed examples of how to analyse companies. Material is well organised with headings, subtopics, bullet points, which makes it easy to read and understand as it is supported by diagrams.
Moreover, it is a second edition of the book, which suggest, that the first text was successful, so second edition provides a completely revised, extended and updated information and that is why it was republished again. It was republished in 2011, making it up-to-date.
Source 2 – Online journal article
Reference:
Porter, Michael E. (2008). The Five Competitive Forces That Shape Strategy. Special
Formative Assessment
Submission deadline: 12.00 noon, 17th November 2014, via my.wbs
Using the layout below please supply one (1) source and one (1) evaluation for each of the listed source types. All four sources should relate to one (1) of the three (3) strategy themes covered in the lectures.
Enter your Student Number: 1423315
First, select one (1) of the following themes on which you are basing your answers: business environment
industry dynamics
company resources
Locate one source of each of the following types.
For each source, provide the full reference formatted in the Harvard Style.
For each source, write an evaluation (150 words maximum) of its relationship to your chosen theme.
Source 1 – Chapter in an edited book
Reference:
Brooks, I. The international business environment. In: Brooks, I., Weatherstone, J. and
Wilkinson, G. (eds.). (2011). The international business environment: challenges and changes. 2nd edition. Harlow, England; New York : Financial Times/Prentice Hall. Chapter 1:
2-31
Evaluation:
The chapter gives a focused overview of the topic, providing case studies, which analyse business environment using the PESTLE C framework. The chapter discusses strategic planning, stakeholders and different strategies, making this chapter valuable for understanding business environment. It is useful for the audience as it gives detailed examples of how to analyse companies. Material is well organised with headings, subtopics, bullet points, which makes it easy to read and understand as it is supported by diagrams.
Moreover, it is a second edition of the book, which suggest, that the first text was successful, so second edition provides a completely revised, extended and updated information and that is why it was republished again. It was republished in 2011, making it up-to-date.
Source 2 – Online journal article
Reference:
Porter, Michael E. (2008). The Five Competitive Forces That Shape Strategy. Special