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IPL Brandenstein: Creation Of A Monstrous Doppelganger Imagery

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IPL Brandenstein: Creation Of A Monstrous Doppelganger Imagery
Marketing Mid-Term Assignment
Case Study Writing

“IPL Brandenstein - Creation of a monstrous Doppelganger Imagery”

Submitted to Dr. Ashok Sharma
ByGaurav Sood
PhD 2014
Admission no: 5284098
Date: 8th Nov, 2014

Indian Premier League(IPL)Brandenstein

Overview
Cricket is considered a religion in India and players like Sachin Tendulkar are treated like gods. It involves huge amounts of money and is the richest sport in India. The top players earn millions of rupees through match fees and brand endorsements. The Indian Premier League - IPL is a ‘20-20’ overs formatwhich is the shortest version of the game, where franchisee teams from different regions play about 80 games with a final game deciding the champion. In the ‘Twenty20’ …show more content…
Mr. LalitModi, the former Chairman of IPL designed and introduced the IPL format in 2008. Top players from India and other cricket playing nations and also players from India’s domestic cricket tournaments playin IPL. A Franchise owns a team and the players are 'contracted' for a season at an auction. Each player commands a price based on his ranking and current form. The bidding follows specific rules with a cap on the total amount that each team can spend. 'Round Robin Play' system is used in the initial stages along with knock out stages in the semi-finals and finals. The objective for the game is to provide entertainment in the backdrop of the game cricket. The crowd pullers are the big hitters and the shorter snappy version of the …show more content…
Hopefully he will find a solution to this social media backlash and manage the game in its full glory. And he expects the meeting called to brainstorm, and project a few feasible strategic solutions, that can impact fully counter the Brandenstein threat.

Exhibit I: IPL Brand Value Source: Brand Finance 2013
Year IPL Brand Value
2010 $ 4.13 billion USD
2011 $ 3.67 billion USD
2012 $ 2.92 billion USD
2013 $ 3.03 billion USD
Source: Brand Finance 2013
Exhibit II: Culture Jamming on Social Media Source: Google images

Issues to be Resolved
1.

Teaching Notes
Teaching objectives and target audience

Teaching approach and strategy
.
Analysis

Additional Readings
1. Text book on Risk Management. [Types of Risks]
2. Text book on Strategic Management.
Reference
1.http://www.brandfinance.com/images/upload/brand_finance_report_ipl_v_league_table_final_04042013.pdf
2. Kapadia, Shashi (2013), “How sustainable is the strategy of the Indian Premier League - IPL? A critical review of 10 key issues that impact the IPL Strategy”, International Journal of Scientific and Research Publications, Volume 3, Issue
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