Hypothetical Memo on Doing Business in China
UNSW GROUP Memorandum MEMORANDUM TO: Dr.Hokyu Hwang, Chairman of UNSW group
FROM: Benjamin Chung (Division Leader of Asia-Pacific Region)
SUBJECT: Intellectual property considerations for entry into Chinese markets.
Thank you for rewarding us the opportunity to the lead upcoming Chinese market project. As requested, we have prudently evaluated the situation, and I recommend that we immediately proceed and invest enormous consideration onto devising the upcoming market entry strategy for our Chinese markets. As such, it is important to consider an array of economic, legal and political factors in order to succeed, and in particular guarding against our chief focus of intellectual property rights. As Asia-Pacific Division leader of UNSW group, I will fulfill the future obligation of our corporation motto “To be the best globally” and also our primary objective of prevailing as a renowned multinational enterprise.
Aforementioned, Intellectual property rights are the epitomic focus in dealing with our entry strategy into China. We can define Intellectual property rights as the property that is the product of intellectual activity, hence, we can classify them into three distinctions; patents, copyright and also trademarks (Cronk, Hill and Wickramasekera 2011, pp 258-262) .
•Patents are a legal device that grants the inventor of a new product or process exclusive rights for a defined period to the manufacture, use or sale of the invention. (Our products designs/prototypes, manuals and also applications/programs for products)
•Copyrights are exclusive legal rights of authors, composers, artists and publishers to publish and dispose their work as they see fit. (Our company's annual financial report and also other company publications)
•Trade marks the designs and names often officially registered, by which merchants or manufacturers designate and differentiate their products. (Our UNSW group logo, symbols and slogans which are distinctive for the
FROM: Benjamin Chung (Division Leader of Asia-Pacific Region)
SUBJECT: Intellectual property considerations for entry into Chinese markets.
Thank you for rewarding us the opportunity to the lead upcoming Chinese market project. As requested, we have prudently evaluated the situation, and I recommend that we immediately proceed and invest enormous consideration onto devising the upcoming market entry strategy for our Chinese markets. As such, it is important to consider an array of economic, legal and political factors in order to succeed, and in particular guarding against our chief focus of intellectual property rights. As Asia-Pacific Division leader of UNSW group, I will fulfill the future obligation of our corporation motto “To be the best globally” and also our primary objective of prevailing as a renowned multinational enterprise.
Aforementioned, Intellectual property rights are the epitomic focus in dealing with our entry strategy into China. We can define Intellectual property rights as the property that is the product of intellectual activity, hence, we can classify them into three distinctions; patents, copyright and also trademarks (Cronk, Hill and Wickramasekera 2011, pp 258-262) .
•Patents are a legal device that grants the inventor of a new product or process exclusive rights for a defined period to the manufacture, use or sale of the invention. (Our products designs/prototypes, manuals and also applications/programs for products)
•Copyrights are exclusive legal rights of authors, composers, artists and publishers to publish and dispose their work as they see fit. (Our company's annual financial report and also other company publications)
•Trade marks the designs and names often officially registered, by which merchants or manufacturers designate and differentiate their products. (Our UNSW group logo, symbols and slogans which are distinctive for the