Hygeia International
HYGEIA INTERNATIONAL
CASE ANALYSIS
VIEWPOINT
Henry Livingstone – VP of the Africa/Middle
East region of Hygeia international
TIME CONTEXT
1960, after British Colony. Nigeria is growing
dramatically
I. STATEMENT OF THE PROBLEM
Would Hygeia International plan to create new line
of business be profitable and accepted at Nigerian economy/culture? II. STATEMENT OF THE OBJECTIVES
1. Nigeria Expansion
2. Mass production of poultry using technology
3. Two to three years recovery of capital
III. AREAS OF CONSIDERATION
STRENGTH
Fertile land
WEAKNESSES
Poor technology
Poor developing country
Few skilled instructors
Few skilled farmers
OPPORTUNITY
Free price system
Population growth
THREAT
Diverse culture
Critical agricultural sector
IV. ASSUMPTION
The political risks might affect the operation
of the business. Agriculture was in the hands of private-sector operators. The government involvement was limited.
V. ALTERNATIVE COURSES OF ACTION (ACA)
Nigeria economy for expansion is very risky but the return of
investment have possibility to be high. Introducing the use of technology might be useful in a country that is slowly finding it’s way to economical growth.
VI. ANALYSIS
Mismanagement of the economy in Nigeria was characterized by
instability socially, politically and economically.
Human resources is needing experts for them to be trained.
VII. CONCLUSION
Various development approaches from international market have
been adopted in Nigeria. The government has been directly involved but not fully associated with it and the efforts have not been able to fully unlock the available potentials. It shows that the government is moving in the right direction.
VIII. PLAN OF ACTION
The agricultural sector in Nigeria might be critical but the possibility
of turning in into profitable market is great. High efforts from the private sectors along with the government would be highly
recommended.
CASE ANALYSIS
VIEWPOINT
Henry Livingstone – VP of the Africa/Middle
East region of Hygeia international
TIME CONTEXT
1960, after British Colony. Nigeria is growing
dramatically
I. STATEMENT OF THE PROBLEM
Would Hygeia International plan to create new line
of business be profitable and accepted at Nigerian economy/culture? II. STATEMENT OF THE OBJECTIVES
1. Nigeria Expansion
2. Mass production of poultry using technology
3. Two to three years recovery of capital
III. AREAS OF CONSIDERATION
STRENGTH
Fertile land
WEAKNESSES
Poor technology
Poor developing country
Few skilled instructors
Few skilled farmers
OPPORTUNITY
Free price system
Population growth
THREAT
Diverse culture
Critical agricultural sector
IV. ASSUMPTION
The political risks might affect the operation
of the business. Agriculture was in the hands of private-sector operators. The government involvement was limited.
V. ALTERNATIVE COURSES OF ACTION (ACA)
Nigeria economy for expansion is very risky but the return of
investment have possibility to be high. Introducing the use of technology might be useful in a country that is slowly finding it’s way to economical growth.
VI. ANALYSIS
Mismanagement of the economy in Nigeria was characterized by
instability socially, politically and economically.
Human resources is needing experts for them to be trained.
VII. CONCLUSION
Various development approaches from international market have
been adopted in Nigeria. The government has been directly involved but not fully associated with it and the efforts have not been able to fully unlock the available potentials. It shows that the government is moving in the right direction.
VIII. PLAN OF ACTION
The agricultural sector in Nigeria might be critical but the possibility
of turning in into profitable market is great. High efforts from the private sectors along with the government would be highly
recommended.