Preview

Hy Dairy Ltd. Case Study

Satisfactory Essays
Open Document
Open Document
439 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hy Dairy Ltd. Case Study
Name: Charles A. Ford____________________Case #: 1 2 3 Date:_14 Feb 2013__

1. Skim the Case

Key Person: Rochelle Beauport | Position: Assistant Brand Manager | Other People: Syd Gillman VP of Marketing | What: Rochelle believes women and minorities cannot hold a position in upper management | Why: Rochelle received a lateral position instead of a management position | When: The situation needs to be resolved Immediately |

2. Identify the issues and related OB concepts

Issues or Problems | Related Course Topics | 1.Lack of communication by Syd Gilman as well as Rochelle Beauport | The Communications Process Model encoding message experiences and noise | 2. Lack of women and minorities in management positions at Hy Dairies Ltd. | Ethical sensitivity, Neuroticism(Five Factor Model)Surface level Diversity | 3. Mrs Beauport made assumptions about the company that may or may not be true. | Perception, Role Perceptions(MARS model) |

4. External & Internal Factors

Internal Factors
Low visibility of minorities/women Available Positions Company Policy

Previous encounters Low visibility of women and minorities Company Image

External Factors

5. Alternatives to Solve Issues

Options | Pros | Cons | 1. Sit and talk to Mr. Gilman and make your thoughts known. | May get a better understanding of what Mr. Gilman’s intentions are. | His answers may not sway your beliefs. | 2. Could resign from her job. | Will take a stand for her beliefs and values. | Will be unemployed and in search of a new job yet again | 3. Could take the position and remain silent. | Will enjoy a raise | May experience a lack of motivation and stress. |

6. Criteria to Evaluate Alternatives

Qualitative | Employee Moral | Quantitative | Profit | Qualitative or Quantitative | Ethics |

7. Alternative Assessment

+ + N + +Alternative #1. Quant / Qual- - - - | + + N + +Alternative #2.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case Study: Neewa Janai Inc.
    • 222 Words
    • 1 Page

    Case Study: Neewa Janai Inc.

    Neewa Phelps is the broker for Summer Reign Realty, the Vice President of Summer Reign Inc. and the owner of Neewa Janai Inc. Neewa Janai Inc. blessed to be chosen to design the home of Lee and Darlene Nutter 17 years ago when they moved to Jacksonville from Seattle, WA then upon his retirement from Rayonier as CEO, Lee Nutter brought Summer Reign Inc. a 1981 Seattle-based company to Jacksonville, FL, and again Neewa was blessed to work with Lee and Darlene relocating Summer Reign Inc. This business in part purchases property for both higher value residential homes and commercial development then builds homes and sells them through Summer Reign Realty. Neewa Janai Inc. was established in 1999 and is now utilized through Summer Reign…

    • 222 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Smackey Dog Foods, Inc.: Case Study
    • 2435 Words
    • 10 Pages

    Smackey Dog Foods, Inc.: Case Study

    Smackey Dog Foods, Inc. has approached Keller CPAs to conduct an audit of the financial statements. The purpose of this summary is to describe the expectations that Keller CPAs has regarding how the audit of Smackey Dog Foods, Inc. will be conducted. Smackey Dog Foods, Inc. is a privately held corporation and is not…

    • 2435 Words
    • 10 Pages
    Better Essays
    Read More
  • Better Essays

    Business Case Study: Kudler Fine Foods
    • 1140 Words
    • 5 Pages

    Business Case Study: Kudler Fine Foods

    Kudler Fine Foods is a food store that prides them-selves on delivering quality goods and wines to their customers. The store has three locations throughout the San Diego area to better accommodate the customers availability and experience. According to the accounting records, in 2003 the company had over a $600,000 loss. Even though this is the year that the third store was opened, it is still detrimental to a company. A well planned marketing system can increase profits year round and make a great impression on its customers (Gordon, 2006). Kudler Foods has a descent marketing system right now but it could always be better.…

    • 1140 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Case Study Kudler Fine Foods
    • 1228 Words
    • 5 Pages

    Case Study Kudler Fine Foods

    Kudler Fine Foods Company was founded in 1998 when Kathy Kudler fulfilled her dream of opening a gourmet food store in LA. Kudler Fine Foods Company's number one goal is to provide quality products and services to its customers. Kathy herself still handles all of the ordering for her stores of the product and schedules the rotating to ensure that the freshest products are still on the shelf and donates the expiring food to the shelter. Kathy Kudler, the founder of Kudler, had a vision in mind of achieving high customer satisfaction when the business was first put into place. This paper is going to address the companies strategic plan, market overview, how they compete in the market, strengths, weaknesses, and last…

    • 1228 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study: Kudler Fine Foods
    • 892 Words
    • 4 Pages

    Case Study: Kudler Fine Foods

    Kudler Fine Food’s frequent shopper program is a system developed to reward customers for their loyalty. Customers will earn points based on how much they shop. This is a typical marketing strategy that uses technology to calculate and record consumer purchases. In exchange for purchases or point-of-sale, the consumer is given points and later rewarded for those points. This is called web-based shopping. In the development process of the frequent shopper program there comes many potential legal, ethical, and information security concerns that must be addressed. If not addressed thoroughly it can result in additional fines and…

    • 892 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Case Study: Kudler Fine Foods
    • 1086 Words
    • 5 Pages

    Case Study: Kudler Fine Foods

    Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego metropolitan area. Kathy Kudler, founder of Kudler’s, opened the first Kudlers Fine Foods in 18 June 1998 opening the second location in 2000 and the third in 2003. Kudler’s three locations consider itself without direct competition (Apollo, 2011, Strategic Plan, p.3). Kudler Fine Foods provides domestic and imported fare at every location, everything from bakery and pastry products, fresh meat & seafood, fresh produce, condiments, packaged foods, cheese and specialty dairy products (Apollo, 2011, Strategic Plan, p.3). The mission statement is to provide their customers with a delightful and pleasing…

    • 1086 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Clover Valley Dairy Case Study
    • 1091 Words
    • 5 Pages

    Clover Valley Dairy Case Study

    I am writing you in response to your concern regarding a market test of the new 6 oz. cups and multi-pack yogurt carriers that Clover Valley Dairy would like to introduce to our customers. The purpose of the research project will be to see if the new type of packaging for yogurt will be worth the change and if our consumers are accepting of the new change. It will tell us if our new six-cup carrier is effective or not. I feel the new type of carrier should be tested in non-competing areas. However, it should also be tested in our market as well as our competitor’s market. A key part in testing this new…

    • 1091 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study: Trader Joe's Company
    • 860 Words
    • 4 Pages

    Case Study: Trader Joe's Company

    There is a long ongoing battle that is being waged between unions and business since the rise of large corporations. Unions were created to fight higher official corruption and to protect workers from unfavorable conditions and unfair treatment by top-level officials, companies take extreme measures to prevent the creation of unions within their organizations. There are positive and negative effects for both nonunion and unionized companies. Preventing workers from unionizing is a difficult task for organizations especially as they expand into the global arena. More is demanded from employees usually with little added benefits (thus the reason for unionization). A notable successful company is Trader Joe’s, who’s business strategy and cultural…

    • 860 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Law Quiz
    • 966 Words
    • 4 Pages

    Law Quiz

    | Brice is on the board of Success Corporation. Eager Corporation has made a move to acquire Success. Tina, the president of Success advises the board that the offer made by Eager is a good one that should be accepted. She did not disclose, however, that Eager had offered her a generous bonus if she could convince the board members of Success to take Eager’s offer. Brice tells the other board members that they should simply rely on Tina because she is probably right, and under the business judgment rule they are protected even if she is wrong. Which of the following is true regarding Brice’s advice?Answer…

    • 966 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Business Studies Business Report Sushine Fruit Juice HSC 2012
    • 2020 Words
    • 7 Pages

    Business Studies Business Report Sushine Fruit Juice HSC 2012

    Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.…

    • 2020 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Food Inc Case Study
    • 687 Words
    • 3 Pages

    Food Inc Case Study

    1. Food production has changed more in the last 10 years than in the preceding 10,000.…

    • 687 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Analysis of Food Inc.
    • 1594 Words
    • 7 Pages

    Analysis of Food Inc.

    Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product, he or she could be completely oblivious to the methods of manufacture, processing, packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food, its origins and its consumption as well. In such a scenario, eating well could seem like an unlikely prospect. The definition of ‘eating well’ in modern times seems to have gone from eating healthily, to eating ethically. The manner in which food is produced and consumed has changed more rapidly in the past fifty years than it has in the previous ten thousand years (Pollan and Schlosser, 2008). With this swift transformation, various ethical issues came to the fore. Food production is now done large scale in factories, rather than in farms. Mass production of various types of food, from crops and vegetables to seafood and meat, is very much the norm. The fact that food is mass produced nowadays is already something that a lot of people do not know about. The reason behind this is that food producing firms do not want the consumers – their customers – to know too much about the food manufacturing industry (Pollan and Schlosser, 2008), in the fear that customer loyalty could be lost upon their finding out various truths. To retain their customer base, according to documentary film ‘Food, Inc.’, narrated by Michael Pollan and Eric Schlosser, the image associated with food in the United States of America is that of an American farmer. Various motifs plastered all over food packaging and advertisements for food products, such as green pastures for grazing cattle, picket fences, the typical farmhouse, vast meadows and, most importantly, the farmer, lead consumers to believe that their food still comes from farms, or at least a pastoral version of small time cottage industries. With…

    • 1594 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Mcdonald's Case Analysis
    • 1888 Words
    • 8 Pages

    Mcdonald's Case Analysis

    About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.…

    • 1888 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Food Inc Research Paper
    • 1037 Words
    • 5 Pages

    Food Inc Research Paper

    As meat products become increasingly available to the American general public, many people are questioning if it’s ethical to harvest animals for meat consumption. For a long time, this has been a debatable topic. Many animal advocates claim that mass production of meat has become a cruel practice to slaughter many domesticated animals under harsh conditions. As a result, people on the right side of the spectrum promote vegetarianism as a way to protect livestock from being mass slaughtered. Even though it can’t be denied that meat production overtime has become harsh toward livestock, eating meat is ethical because humans need it as an essential food source to live. However, under the circumstance that the livestock live joyful and free lives…

    • 1037 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study: Hy Dairies, Inc.”
    • 866 Words
    • 4 Pages

    Case Study: Hy Dairies, Inc.”

    The case study, “Hy Dairies, Inc.”, highlights an individual, Rochelle Beauport, whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman, the vice president of marketing, was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human Behavior in Organizations 377). During their meeting where Gilman presented the position to Beauport, she immediately drew false conclusions about the position as well as Gilman’s character without complete knowledge of the circumstance. In the following essay, we examine what occurred, what perceptual errors took place, and how these errors could have been prevented (Human Behavior in Organizations 372).…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics