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Hutch Sales Center Advertising Case

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Hutch Sales Center Advertising Case
Hutch should also advertise the store opening on channels like History, Discovery, and Nat GEO; as 45.9% of the population is made up of either the Red, White, and Blue demographic or Shotguns & Pickups PRIZM clusters. These demographics are similar in that they enjoy outdoor activities and adventure, so these channels are most likely some of the more popular stations in the Dalton area. We recommend beginning to run television ads two weeks prior to the store opening.
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