Husky Injection Molding
1) What is Husky’s strategy? Using the value-based strategy terminology, articulate the basic logic of Husky’s position. Using an activity map or value chain, show whether (and if yes, how) the choices Husky made in different activities reinforce each other and that logic.
Husky’s strategy is differentiation. They build the best injection molding machines(medium-tonnage) and also they give customers a fully integrated system of mold, machine, and product-handling equipment, as well as specialized expertise. Advantage of the company is their additional support that remained unmatched by their competitors. This differentiation includes:
• Product/service attributes,
• Relations between a firm and its customers,
• Relations between the activities which Husky offer to its customer,
• Links within and between firms.
Value chain analysis;
According to ‘creating competitive advantage’ article we have to analyse Husky containing the subjects which is shown in Figure 1.
Figure 1
• INBOUND LOGISTICS; Machines: The bulk of Husky’s sales were in the medium tonnage class for the injection molding machine. It was most dedicated to the PET preform and thinwall applications. The company held shares in the rest of the medium and large tonnage markets, where it made customized machines for particularly demanding applications.Molds: Husky made molds only for PET preforms, thinwall and other containers and closures such as bottle tops. Husky had formed alliances with a set of mold makers to provide customers with integrated systems. Hot Runners: It is a highly engineered system of manifolds and nozzles designed to channel hot resin into the cavities of the mold. They not only produced hot runners but also sold hot runners to other mold makers.Robotics: Husky produced robots which removed plastic parts from molds, sorted them, packaged them and stacked them. The company made robots both for Husky machines and for machines made by others, thought its robots were
Husky’s strategy is differentiation. They build the best injection molding machines(medium-tonnage) and also they give customers a fully integrated system of mold, machine, and product-handling equipment, as well as specialized expertise. Advantage of the company is their additional support that remained unmatched by their competitors. This differentiation includes:
• Product/service attributes,
• Relations between a firm and its customers,
• Relations between the activities which Husky offer to its customer,
• Links within and between firms.
Value chain analysis;
According to ‘creating competitive advantage’ article we have to analyse Husky containing the subjects which is shown in Figure 1.
Figure 1
• INBOUND LOGISTICS; Machines: The bulk of Husky’s sales were in the medium tonnage class for the injection molding machine. It was most dedicated to the PET preform and thinwall applications. The company held shares in the rest of the medium and large tonnage markets, where it made customized machines for particularly demanding applications.Molds: Husky made molds only for PET preforms, thinwall and other containers and closures such as bottle tops. Husky had formed alliances with a set of mold makers to provide customers with integrated systems. Hot Runners: It is a highly engineered system of manifolds and nozzles designed to channel hot resin into the cavities of the mold. They not only produced hot runners but also sold hot runners to other mold makers.Robotics: Husky produced robots which removed plastic parts from molds, sorted them, packaged them and stacked them. The company made robots both for Husky machines and for machines made by others, thought its robots were