Introduction:
The concept of ”Hus Forbi” has from the start been to create a magazine that could be an outside voice to the public with more focus and debates on homelessness. ”Hus Forbi” is giving the homeless an opportunity to actively participate in the sale of the Magazines, which can be an alternative to things such as begging, criminality and unemployment.
”Hus Forbi” aims to help to promote debate and dialogue with homeless and socially excluded, which typically do not appear in the media.
In other words it is, their voice and their source to put their views, needs and desires on the agenda to politicians, authorities and the rest of the Danes in general. (Hus Forbi, 2013)
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They can change behaviour and attitude and find a regular job.
But the truth is different. Mental disorders and traumatic childhoods, makes it infinitely harder for the homeless to work in our fast-moving society.
I have been using the Tows model to analyse the magazine 's internal and external parts, as well as to get an overview of the problems and solutions that could lead to an upgrade of the magazine. (Appendix 3)
Based on my TOWS analysis, it appears that the general problem is the layout and content. This statement is based on their vision to be seen more in the society. Taken into consideration I have taken Weakness and Threats into use - WT: Boring context and layout + Hard to relate to context, as a regular inhabitant.
Product:
My new product will be a more user-friendly content both the visually and content indicates to the younger generation.
To analyse my product I 'd have to get an understanding behind what people really thinks about Hus Forbi. I have based my knowledge from my survey where 25 people have been questioned, I am aware about the lack of volunteers through my investigation, but still it is an insight into the general