Hunting and Fishing Equipment
Hunting and Fishing Equipment - US - February 2012SCOPE AND THEMESWhat you need to knowDefinitionData sourcesSales dataConsumer survey dataAbbreviations and termsAbbreviationsTermsEXECUTIVE SUMMARYSales increase 5.6% to nearly $6 billion in 2010Hunting equipment boosts total sales, fishing equipment sales declineLower-priced, smaller firearms are the new trendConsumers surveyed want to buy AmericanCore market of hunters and anglers are hurting financiallyHunting and fishing participation is on the declineWomen anglers, young sportsmen provide opportunityLegislation and higher licensing costs threaten accessWalmart most popular retail channelRemington and Winchester most popular brandsEconomy changing ways consumers think about buyingSportsmen look to family and friends for advice, making social media highly effective marketing strategySportsmen celebrate culture of conservationINSIGHTS AND OPPORTUNITIESTarget small but growing market of women huntersFigure 1: Sports and fitness, by gender, April 2010-June 2011Emphasize nature to introduce youth to hunting/fishing cultureUrban taste for all things organic and locally grown presents opportunityINSPIRE INSIGHTSInspire Insight: FauxthenticityThe feel of the hunt, cruelty-freeLasting, social memoriesInspire Insight: GreenfluencersBack to nature: Hunting, fishing, and shootingSportsmens alliances for a causeMARKET SIZE AND FORECASTKey pointsSlow and steady growth persists through slack economyFigure 2: Total U.S. retail sales of hunting/firearms equipment and fishing equipment, 2006-16Figure 3: Total U.S. retail sales of hunting/firearms equipment and fishing equipment, at inflation-adjusted prices, 2006-16THE IMPORT MARKETKey pointsAsian countries top exporters of fishing equipmentFigure 4: Imports of fishing tackle, nets, hunting decoys/birds, parts and accessories, customs value, by country, 2007-10Firearm imports sag due to prices, buy-American sentimentFigure 5: Imports of sports guns, customs value, by country,