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human capital dimensions
FUN TRAVEL DEALS (FTD)

Bharathan Swamynathan
Radhika Pati
Rahul Katta
Rakesh Chinnakkan
Waaris Savage

1

introduction

 FTD is a tourism based enterprise in
India established in 2007.
 Fun Travel Deals introduced an innovative app designed for tourism industry called “FTD” in 2012.
 Fun Travel Deals feature’s overview, fast fact, history, culture, maps, travel within the tourist spot
2

About the App
FTD covers more than 300 tourist destinations and over 75 activities like skiing, Paragliding, Museum,
Temples, Art Gallery, Adventure sports, etc.
Available for free to download on all smart phones and note pads.
Easy to navigate and helps you plan your travel a head. 3

Content
1

INTRODUCTION , ABOUT THE APP

2

TYPES OF INNOVATION
TYPOLOGY OF INNOVATION

3

TARGET CUSTOMERS

4

SOURCES OF INNOVATION,INNOVATION STRATEGY

5

BUSINESS MODEL- VALUE CREATION & VALUE
CAPTURE

6

ROGER’S FACTOR

7

CUSTOMER PSYCHOLOGY

8

DIFFUSION OF INNOVATION
4

TYPE OF INNOVATION
SERVICE
PRODUCT
PROCESS
INNOVATION INNOVATION INNOVATION
 SERVICE INNOVATION
FTD is a service innovative app providing intrigue information about unexplored destinations and festivals of India.
5

TYPOLOGY OF INNOVATION
INCREMENTAL
INNOVATION

MODULAR
INNOVATION

ARCHITECTURAL
INNOVATION

RADICAL
INNOVATION

INCREMENTAL INNOVATION:
FTD app have a gradual improvements to the components and specifications to the existing app in the market.
6

TARGET CUSTOMERS

Source: Ministry of Tourism, India

 There are 2.9 million tourists travelled to India in 2012, out of which 15.81% of travellers are from USA, which is 1.04 million.  The main target of the application are American Tourist as they
7
hold a unique position in Indian tourism market.

SOURCE OF INNOVATION
INQUISITIVE
TRAVELLERS

INDIVIDUAL

SOFTWARE
ARCHITECTS

EMPLOYEES

SPILL OVERS

Source: adapted from (Moran, 2012)


References:  Rogers, 1995 Moran.F , Marketing innovations (2012). McGraw hill e-book.
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