Preview

Hugo Boss Business Plan

Powerful Essays
Open Document
Open Document
10292 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hugo Boss Business Plan
Strategic Business Plan

Disposition Strategic Business Plan Master Degree
Chosen company:

Katja Schmitz Sara Habte Selassie Imran Sarwar Kamran Siddiqui Han Jiashen (Sanuwar Rashid)

8th of September 2009 – 12th of October 2009

The report has been written as a project work to develop a Strategic Business plan for a commissioned company (Hugo Boss) in the course Creative Businessmanship in the Master Program Applied Textile Management & Fashion Management at University Of Boras.

Executive Summary
HUGO BOSS is a world wide known brand in the field of fashion, offering high quality mens- , womens-, body- and since 2008 also kids wear besides other lifestyle products such as fragrances and accessories. The Hugo Boss AG is generating a total turnover of about 1.5 Billion euro which makes it one of the biggest product developing brand suppliers in Germany. Moreover the company maintains a small manufacturing plant close to its Headquarters in Metzingen, Southern Germany. The complex organisation and structure of this company makes it hard to analyse but when it is compared to its two strongest competitors Strellson and Armani, a lot of ideas for future strategies regarding the German market come along. As a statement of a consulting group the following report will propose a strategic business plan for the core segment of the Hugo Boss AG: BOSS BLACK menswear. It will provide suggestions how the company can improve their purchase, assortment and sales channel strategies for a better success in the fashion market. First of all, the upper medium fashion industry in which the company operates will be described and a five force model exemplifies its external interferences. Then the current state of the strategies for the Boss Black menswear line and its direct competitors Strellson Premium and Emporio Armani menswear will be considered and evaluated by comparative analysis. The analysis showed that there is still a lot of potential to reinforce the brand and
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    M1 Unit 3 Business Plan
    • 4037 Words
    • 17 Pages

    M1 Unit 3 Business Plan

    their time in. The 1st zone is a retail section that will sell new and used games and consoles,…

    • 4037 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Hugo Boss Research Paper
    • 1930 Words
    • 8 Pages

    Hugo Boss Research Paper

    Hugo Boss is a luxury product company and its core business is in the sales of high-end design clothing. However, it also sells royalties such as its colognes, watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years, it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is a company worth investing in. Hugo Boss was founded in 1924 by Hugo Boss himself.…

    • 1930 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Report Jack Wills Germany
    • 1958 Words
    • 8 Pages

    Marketing Report Jack Wills Germany

    Jack Wills, considered high end by many folk, is an upmarket British Clothing Retailer currently trading in the UK, North America and parts of Asia. According to preliminary research conducted by our team of Marketing Specialists, Germany was identified as the most potential market entry point for Jack wills in the longer term. This report is based on further understood analysis of the required criteria (as further explained in detail below) for market entry, ending with a full conclusion of the analysis…

    • 1958 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Supply Chain Optimization at Hugo Boss (a)
    • 5193 Words
    • 21 Pages

    Supply Chain Optimization at Hugo Boss (a)

    Founded in 1923 in the German town of Metzingen, Hugo Boss became known for its high-quality men’s and women’s fashion apparel, shoes, and accessories. Begun as a brand focused exclusively on men’s business wear, over time it came to offer a wide variety of lifestyle clothing for both genders (Exhibit 1). Business wear and casual wear accounted for nearly equal proportions of Hugo Boss’s 2006 total sales (44% and 46%, respectively; see Exhibit 2). Shoes and accessories accounted for the remaining 10%. Europe was Hugo Boss’s principal consumer market, accounting for 69% of 2006 total sales (the Americas accounted for 18%, Asia and the rest of the world for 10%).2 The company’s global brand spanned more than 100 countries with more than 5,500 retail points of sale (Exhibit 3), sufficient reach to assure it a market leadership position in men’s fashion around the world.3…

    • 5193 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Hugo Boss Case Analysis
    • 2359 Words
    • 10 Pages

    Hugo Boss Case Analysis

    Hugo Boss has become known as an industry trend setter for its high quality men’s and women’s fashion apparel, shoes, and accessories. Product leadership, intimate knowledge of their market and customers, and operational excellence are what distinguish the company from others in the luxury fashion goods industry. From an operational perspective, the variability that exists as a result of designing and manufacturing short run fashion products is high. This perpetual shifting of demands and preferences makes it difficult to maintain accurate industry forecasts that result in high risk actions as manufacturing products with no guarantee of sale leading to large scale inventory systems.…

    • 2359 Words
    • 10 Pages
    Good Essays
    Read More
  • Best Essays

    Evaluation of Strategic Marketing Models in Fashion Industry
    • 1853 Words
    • 8 Pages

    Evaluation of Strategic Marketing Models in Fashion Industry

    Emerald Group Publishing Limited. (2005),"Bravo" for Burberry: From bust to boom - creating a luxury fashion brand, Strategic Direction, Vol. 21 Issue: 1 pp. 22 – 24 Eeasey, M. (2009) Fashion Marketing, Oxford: Wiley Blackwell G. Gavetti, D. Levinthal, and J. W. Rivkin. (2005), Strategy Making in Novel and Complex Worlds: The Power of Analogy, Strategic Management…

    • 1853 Words
    • 8 Pages
    Best Essays
    Read More
  • Powerful Essays

    Business Plan
    • 1969 Words
    • 8 Pages

    Business Plan

    Beautifully You is more than just your ordinary beauty supply. We are a more universal company dealing with all different types of customers and not limiting ourselves to just one specific market. The company is here to carter to all the needs and concerns of our customers. We offer a 24/hr hot line service with experienced specialist to answer all your unknown questions, whether it’s in any department of hair, nail, or spa care. If a certain item is not in the store or maybe you just missed us by closing time the customer may also shop online. Our website at www.beautifullyyou.com is available to the customer at all times. We have one of the largest varieties of products available. “If you can’t find it, we can get it!”…

    • 1969 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    comparative analysis of Zara and Topshop
    • 488 Words
    • 2 Pages

    comparative analysis of Zara and Topshop

    As of the present, fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and Topshop is also making its mark as one of the fashion’s major success stories. These two leading fashion retailers have their own unique business model and have made huge impact in the fashion market industry. Thus, the research topic would be interesting, as it would contribute to better understanding of how fashion industry works nowadays.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Business Plan
    • 1246 Words
    • 5 Pages

    Business Plan

    (Session 1): Explain the unique qualities or circumstances concerning your product or service that will enable you to maintain profitable pricing.…

    • 1246 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    business plan
    • 4566 Words
    • 19 Pages

    business plan

    Beauty Salons can increase revenue by over 100% simply by retailing products in their salon, yet only 10% of salons retail fashion jewelry and accessories. Wouldn’t it be great if salons could go to one company to get the products, display systems, and educational courses needed to become an effective retailer of fashion jewelry and accessories? MAKE ‘M Fashion Entity makes this idea a reality. We wholesale fashion jewelry and accessories to beauty salons, as well as provide them with the display systems and educational services needed to transform their salon into a full service fashion entity. Most hairdressers see themselves as simply hair cutters, while their clients…

    • 4566 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Business Plan
    • 11650 Words
    • 47 Pages

    Business Plan

    This business plan secured $350,000 to help launch the first and "finest" sports bar in one of the fastest-growing areas in an upscale community. "Wow!" is one of the defining statements made by the banker who reviewed the well-researched, detailed plan, presented by a veteran restaurateur and a former law enforcement officer.…

    • 11650 Words
    • 47 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Business Plan
    • 2508 Words
    • 11 Pages

    Business Plan

    A business plan is a written overview of your business. It describes both your shortterm and long-term goals and objectives for the business you are starting or expanding. A business plan gives the business owner and others who read the plan, a thorough understanding of the product or service the business is offering, the marketplace in which the business will operate, measurable goals and objectives for the business to meet, financial forecasts and more.…

    • 2508 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Giorgio Armani Company Review
    • 2665 Words
    • 11 Pages

    Giorgio Armani Company Review

    The Giorgio Armani Group is one of the famous clothing retailer in the world-wide range. It was founded in 1975 by Sergio Galeotti and Giorgio Armani in Milan, Italy. Nowadays Giorgio Armani groups has more than 5,000 employees in 13 factories in all over the world. All designing, producing and retailing will be done by these people. However, Giorgio Armani group divides into Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ or Armani Jeans, AX or Armani Exchange, Armani Junior, Armani Baby, Armani Casa and Armani Teen brands. These qualification has their our meaning, own design, and also different product line with each other. The Giorgio Armani Group has more than 500 shops in all over the world. Giorgio Armani produces both classic and fashionable collection since it was founded. However, creator of Armani company was the first designer to begin to make use of celebrity marketing. In other words, Armani uses Hollywood starts to represent new collections, company takes whatever opportunity which can promote clothes to VIP, thus boosting its reputation as a designing industry of luxurious and elite high fashion attire. (Fuel Injector, 2012)…

    • 2665 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Yves Saint Laurent
    • 2961 Words
    • 9 Pages

    Yves Saint Laurent

    “Style is a way to say who you are without having to speak”. Nowadays, there are varieties of influential, iconic and luxurious brands all over the world. Most of them are European companies which also operate in the UK market. One of the most famous, major and busiest streets in London is Oxford Street which embraces approximately 300 shops. However, shops are allocated not disorderly, the further you go down to the Bond Street, then shops become more and more sumptuousness. Yves Saint Laurent is not an exception, and is situated on Old Bond Street. “Fashion fades. Style is eternal”, said Yves Saint Laurent. This brand has always been one of the most powerful and iconic brands all over the world, and which could gracefully combine different styles in one collection and it would still look as an exceptional mix with a fragrance of classic, posh, lux, power, simplicity and style. However, as any other brands it has had tough times and problems especially after the irreversible death of its founder in 2008, and since after that the brand has experienced several but significant changes and problems. This report was commissioned to analyse Yves Saint Laurent’s brand and a company as a whole, in addition, to discuss several possible future strategies and implementation process of those strategies.…

    • 2961 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Conceptualizing a Business
    • 1128 Words
    • 5 Pages

    Conceptualizing a Business

    Starting a company such as TL Concrete Service requires strategic plans and the factors that will support the business development start-up stages. TL Concrete is a small company with five employees planning and implementing services. The company provides services on concrete drive ways, patio, and side-walks. The company offers free estimate, low cost, and 5 years guarantee on every job. It is vital for the company to seek and develop the right mission, vision, and values. These important factors will act as a road map to guide and maintain the company’s goals; customers’ satisfaction and profitability. TL Concrete mission statement will define the company’s goals. A good vision statement provides direction and purpose for the company to follow through. Core value identifies the importance of the employees and their behavior toward the company’s goals.…

    • 1128 Words
    • 5 Pages
    Better Essays
    Read More

Related Topics