Hugh Hefner Research Paper
Titans of venturing paper
Mr. Playboy
Hugh Hefner and the American dream
A qualitative analysis in the fields of Psychology, Economy, Sociology and Geography
[pic]
Plus entrepreneur interview with Robert Keus, The founder of Brothers Media
Created by :
Joris de Vos 350919jv@eur.nl
Syamsuria Syamsuddin 349980ss@eur.nl
Introduction
The purpose of this paper is to analyse a titan and an entrepreneur we interviewed by using the insights gained from the foundations of entrepreneurship course. The Titan we choose is Hugh Hefner, the famous founder and editor of the Playboy magazine and the entrepreneur we choose to interview is Robert Keus, he is the founder and owner of Brothers media which is a company …show more content…
This is proven by his confidence and calm and relaxed personality in order to face a high uncertainty condition, family conflict with his parents thought and his ex-wife and some problems before founding Playboy like difficulties to raise fund and the sue from Stag magazine about the name usage of Stag Party (Watts, 2008 page 64). In 1949, Hefner landed a position at Esquire writing promotional copy at $60 a week. In Hefner's mind, this was very disappointing. After Esquire closed down its Chicago operation and planned to move to New York, Hefner was offered an increase of salary, but according to his personal consideration he decided to quit. He wanted to decide his own future no matter how undefined it was. This moment clearly shows the level of agreeableness of Hugh Hefner is low. Maybe if he decided to move to New York and worked for Esquire his career will have never been as successful as now. Hugh Hefner is an energetic man, enthusiastic to pursue his dreams and very ambitious. From that evidences, it can be concluded that he has low level on conscientiousness and high level on extraversion. When he decided to join army it can be seen that he is a person with high level of openness to experience. Based on the explanations above, we declare proposition 1 and 2 clearly
Mr. Playboy
Hugh Hefner and the American dream
A qualitative analysis in the fields of Psychology, Economy, Sociology and Geography
[pic]
Plus entrepreneur interview with Robert Keus, The founder of Brothers Media
Created by :
Joris de Vos 350919jv@eur.nl
Syamsuria Syamsuddin 349980ss@eur.nl
Introduction
The purpose of this paper is to analyse a titan and an entrepreneur we interviewed by using the insights gained from the foundations of entrepreneurship course. The Titan we choose is Hugh Hefner, the famous founder and editor of the Playboy magazine and the entrepreneur we choose to interview is Robert Keus, he is the founder and owner of Brothers media which is a company …show more content…
This is proven by his confidence and calm and relaxed personality in order to face a high uncertainty condition, family conflict with his parents thought and his ex-wife and some problems before founding Playboy like difficulties to raise fund and the sue from Stag magazine about the name usage of Stag Party (Watts, 2008 page 64). In 1949, Hefner landed a position at Esquire writing promotional copy at $60 a week. In Hefner's mind, this was very disappointing. After Esquire closed down its Chicago operation and planned to move to New York, Hefner was offered an increase of salary, but according to his personal consideration he decided to quit. He wanted to decide his own future no matter how undefined it was. This moment clearly shows the level of agreeableness of Hugh Hefner is low. Maybe if he decided to move to New York and worked for Esquire his career will have never been as successful as now. Hugh Hefner is an energetic man, enthusiastic to pursue his dreams and very ambitious. From that evidences, it can be concluded that he has low level on conscientiousness and high level on extraversion. When he decided to join army it can be seen that he is a person with high level of openness to experience. Based on the explanations above, we declare proposition 1 and 2 clearly