HubSpot: Leader in Web 2.0 and Inbound Marketing
Company
Leader in Web 2.0 and Inbound Marketing
Unique product
At a crossroad
1.000 customers
Goal: accelerate growth rate and increase profitability
Segmenting customers
Adjusting pricing model
Supplement inbound marketing?
Inbound Marketing
If a customer needs a service/product he will do the relevant research in order to get the information needed “Pulls” customer in
3 skills
Compelling content
Content distribution
Engage community
Benefits
Attaining Marketing Efficiencies
Sales + marketing
Building relationships
B2B increased 37% inbound and 30% outbound
Owner Ollies
Pro
Easy to reach low cost acquisition $1000
Looking for basic and simple solutions
Have a great need for Hubspot products need consulting (want to sell consulting)
Shorter selling cycle
Great impact – get immediate value (see quickly more traffic leads)
Con
High churn rate – mainly concentrated on SEO
Revenue generated is less
Unstable
Marketer Mary
Pro
Lower churn rate longer relationship
High revenue per customer
Usage of more inbound tools buy more from Hubspot
Give information to make the product better (know more)
Con
Harder to reach
Longer selling cycle
CMS usage less than 2%
Acquisition cost is high $5000
1. Do you agree with HubSpot that "the rules of marketing have changed"? To what extent is inbound marketing the answer to the "new rules"?
Inbound Marketing “pulls” interested customers by making available relevant information and disseminating data based on customer search processes
Instead of going and hunting for customers, interrupting their everyday lives through telemarketers and direct selling, Hubspot realized the simple efficiency of being there for the customer to find you
Instead of aggressive marketing, Inbound marketing focuses on sensible marketing
Hubspot created blogs with useful content which made interested consumers visit the websites to know what was being said
Benefit: Consumer may interact actively with the company as well
Leader in Web 2.0 and Inbound Marketing
Unique product
At a crossroad
1.000 customers
Goal: accelerate growth rate and increase profitability
Segmenting customers
Adjusting pricing model
Supplement inbound marketing?
Inbound Marketing
If a customer needs a service/product he will do the relevant research in order to get the information needed “Pulls” customer in
3 skills
Compelling content
Content distribution
Engage community
Benefits
Attaining Marketing Efficiencies
Sales + marketing
Building relationships
B2B increased 37% inbound and 30% outbound
Owner Ollies
Pro
Easy to reach low cost acquisition $1000
Looking for basic and simple solutions
Have a great need for Hubspot products need consulting (want to sell consulting)
Shorter selling cycle
Great impact – get immediate value (see quickly more traffic leads)
Con
High churn rate – mainly concentrated on SEO
Revenue generated is less
Unstable
Marketer Mary
Pro
Lower churn rate longer relationship
High revenue per customer
Usage of more inbound tools buy more from Hubspot
Give information to make the product better (know more)
Con
Harder to reach
Longer selling cycle
CMS usage less than 2%
Acquisition cost is high $5000
1. Do you agree with HubSpot that "the rules of marketing have changed"? To what extent is inbound marketing the answer to the "new rules"?
Inbound Marketing “pulls” interested customers by making available relevant information and disseminating data based on customer search processes
Instead of going and hunting for customers, interrupting their everyday lives through telemarketers and direct selling, Hubspot realized the simple efficiency of being there for the customer to find you
Instead of aggressive marketing, Inbound marketing focuses on sensible marketing
Hubspot created blogs with useful content which made interested consumers visit the websites to know what was being said
Benefit: Consumer may interact actively with the company as well