Hp Analysis
Contents
1.0 Company background 2
1.1 Introduction 2
2.0 Strategy identification 3
2.1 HP Marketing mix 3
2.1.1Product 3
2.1.2 Place 4
2.1.3 Price 4
2.1.4 Promotion 4
2.2 E-Customer Relationship Management 5
2.3 Virtual Communities 5
3.0 Environmental Analysis 6
4.0 Segmentation and targeting, differentiation and positioning 7
4.1 Market segmentation 7
4.1.1 Demographic 8
4.1.2 Psychographic segmentation 9
4.1.3 Geographic segmentation 9
4.1.4 Positioning for the future 9
4.1.5 Future differentiation 9
5.0 Objectives and E-marketing Strategies 10
5.1 Corporate objectives 10
5.2 E-CRM recommendations 11
6.0 Implementation and Evaluation 12
6.1 Electronic Commerce Solution integrated with SMS 12
6.2 e-Recommendation via find store searching tool 14
7.0 Conclusion 16
8.0 References 17
9.0 Appendix 19
Hewlett-Packard
1.0 Company background
1.1 Introduction
Though the company is a market leader, they are still trying everything possible to keep that consistency or even to improve more so that they can beat their competitors and satisfy their customers. To achieve this, the company is applying some business concepts which we will look into in depth to see how it is benefiting from them. The business concepts are as follow, and we will discuss them sequentially; * Strategy identification (E-marketing strategies) * Environmental Analysis * Segmentation and targeting, differentiation and positioning * Objectives and E-marketing Strategies * Implementation and evaluation
2.0 Strategy identification
2.1 HP Marketing mix
4Ps
PROMOTION
PRODUCT
PLACE
PRICE
2.1.1Product
According to (Jones, 2005), Hewlett Packard unlike other companies serves everyone from customers, small and mid-sized businesses, to enterprises and public sectors with an extensive portfolio of market leading solution. Through their website (www.hp.com), they provide clear facts about their products, customers can know immediately about
1.0 Company background 2
1.1 Introduction 2
2.0 Strategy identification 3
2.1 HP Marketing mix 3
2.1.1Product 3
2.1.2 Place 4
2.1.3 Price 4
2.1.4 Promotion 4
2.2 E-Customer Relationship Management 5
2.3 Virtual Communities 5
3.0 Environmental Analysis 6
4.0 Segmentation and targeting, differentiation and positioning 7
4.1 Market segmentation 7
4.1.1 Demographic 8
4.1.2 Psychographic segmentation 9
4.1.3 Geographic segmentation 9
4.1.4 Positioning for the future 9
4.1.5 Future differentiation 9
5.0 Objectives and E-marketing Strategies 10
5.1 Corporate objectives 10
5.2 E-CRM recommendations 11
6.0 Implementation and Evaluation 12
6.1 Electronic Commerce Solution integrated with SMS 12
6.2 e-Recommendation via find store searching tool 14
7.0 Conclusion 16
8.0 References 17
9.0 Appendix 19
Hewlett-Packard
1.0 Company background
1.1 Introduction
Though the company is a market leader, they are still trying everything possible to keep that consistency or even to improve more so that they can beat their competitors and satisfy their customers. To achieve this, the company is applying some business concepts which we will look into in depth to see how it is benefiting from them. The business concepts are as follow, and we will discuss them sequentially; * Strategy identification (E-marketing strategies) * Environmental Analysis * Segmentation and targeting, differentiation and positioning * Objectives and E-marketing Strategies * Implementation and evaluation
2.0 Strategy identification
2.1 HP Marketing mix
4Ps
PROMOTION
PRODUCT
PLACE
PRICE
2.1.1Product
According to (Jones, 2005), Hewlett Packard unlike other companies serves everyone from customers, small and mid-sized businesses, to enterprises and public sectors with an extensive portfolio of market leading solution. Through their website (www.hp.com), they provide clear facts about their products, customers can know immediately about
References: 2. Armstrong, G. and Kotler, P., 2009. Marketing: An Introduction, 9th ed. Pearson Prentice Hall, United states of America, pp 80 3 2. (Anon, 2009) Pricing strategies: Hewlett Packard, available at <http://arianagoldstein.blogspot.com/2009/04/pricing-strategies-hewlett-packard.html> last accessed on the 27 May 2011 3 4. Accenture, 2010, Hewlett-Packard: Sustainability as a Competitive Advantage, available at <https://microsite.accenture.com/sustainability/Documents/HewlettPackard_Sustainability_as_a_Competitive_Advantage.pdf> last accessed on the 30 May 2011 5 6. HP BladeSystem, 2011, where the worldwide HP blade community meets, available at <http://h18000.www1.hp.com/products/blades/components/bladeconnect.html> last accessed on the 30 May 2011 7 8. Eric M. Lowitt and Jim Grimsley, 2009, Hewlett-Packard: Sustainability as a Competitive Advantage, available at <http://www.hp.com/hpinfo/globalcitizenship/environment/commitment/accenturestudy.pdf> last accessed on the 4th June 2011 9 10. HP newsroom, 2011, Contact HP media relations, available at <http://www.hp.com/hpinfo/newsroom/media.html> last accessed on the 11 June 2011 11 Availability | March 11, 2011 (US), March 25 Worldwide | Summer | Source: (Raman, 2011)