Table of contents
Executive summary
1. Introduction
2. Evaluation of ethical performance
3. Evaluation of financial issue – profitability
4. Recommendation
References
Executive summary
For the purpose, this report is for a client who has interested in Telstra and wants to have an ethical investment. And this report will do the evaluation of ethical performance and financial performance (profitability). Telstra as the largest media company do not storing safety customers’ privacy and let privacy breach happened again and again in four years. Telstra have an unethical performance because it usually has a negative response to deal with those privacy scandals. While in terms of financial aspect, via analyze the profitability, Telstra have a good performance. Although, it has high profits, Telstra is not a good ethical investing which is because of the unethical issue.
Introduction
The purpose of this report is to evaluate Telstra, including the ethical and financial performance for a client who wants to have an ethical investment in it. According to Cowton (cited in Schwartz, 2003, p1), ethical investing refers to ethical business behavior, such as establishing an ethical goal, …show more content…
After Telstra’s negative response, customers did not trust Telstra because they think the privacy breach will occur again in the future except Telstra use custodianship instead of ownership in their company culture (Telstra 2013). Telstra’s words are not matched by deeds. They lost many customers trust again and