Preview

How to do goal and objectives

Satisfactory Essays
Open Document
Open Document
352 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How to do goal and objectives
Goals and Objectives
Goal 1: Analyzing consumer awareness of health juice.
Objectives:
We will provide a clear idea regarding the customer's awareness towards the health juice as well as towards different variety of fruits. The customer's awareness to create a demand towards our product.
Goal 2: Understanding the individual’s demographic profile of consumer.
Objectives:
The customer acceptance depends upon the knowledge for the variety fruit in the surrounding that they have gained their maturity level during growth of the age. The age factor is an important factor to know product demand for a particular age group. So, the interest can be made to motivate those age groups for buying our product.
Goal 3: Identifying of influencing factor of purchase.
Objectives:
Based on our survey, some of the general reasons like variety of fruits, price, topping and packaging appearance will affected customers purchasing power. Thus, the influencing factor of purchasing power makes a producer understand the consumer’s need and services.

Goal 4: Analyzing consumer buying behaviour and demand.
Objectives:
The buying behaviour of is an important parameter which consists of customer preference. The demand of this activity can be known from the customer’s buying pattern and parameters that he considers during buying a health juice like quantity, price, packaging appearance and delivery mode. The demand also depends upon some of the others factors like purchasing power population, promotion activities of product in this activity.
Goal 5: Satisfying consumer’s benefit.
Objectives:
Customer is giving a wide choice of different fruits. We are providing a variety of different fruits for customer to choose. As sugary soft drinks are low in nutritional level, we can persuade the customer to recover our health juice which can satisfy their needs a healthy and long lasting energy drinks. So, customer will be evaluating the level of satisfaction that they received. All of the product will

You May Also Find These Documents Helpful

  • Good Essays

    The product Sunshine Fruit Juices is selling is juice. Sunshine Fruit Juices is currently in its maturity stage. The business is beginning to downfall due to customer complaints and the increase in industrial disputes. However, Sunshine Fruit Juices has the opportunity to get back on track. They can change their leadership style, change the job design, implement training and development and introduce rewards for employees such as monetary and non-monetary, and performance pay. In doing this they are guaranteed to increase profits and decrease complaints and disputes.…

    • 1069 Words
    • 5 Pages
    Good Essays
  • Good Essays

    To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size and will be priced competitively. It will be known for its healthy, natural, delicious, and well-known taste. A focus of the drink is to get it to be appreciated not only during the summer months, but rather, the whole year round. Highlighting its health benefits with increase consumer’s interest into the product. If this investment is success, Lemon Lovin’ Life could expand by adding a twist to the lemonade drinks. For instance, a lemonade drink can have a combination of lemon and strawberry, lemon and pineapple but always focusing on lemon as the main flavor.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Eco/680 Healthy Foods

    • 421 Words
    • 2 Pages

    Design an integrated marketing program designed to educate consumers on the benefits of eating a variety of fruits and vegetables every day Healthy Foods Inc. should identify as precisely as possible who the main consumers will be, where they are located and how they buy their foods. When this information is added to that about the quality and price that consumers expect, the result is known as the marketing mix which is identified by the "4P's" - Product, Place, Promotion and Price. Using this information, Healthy Foods Inc. can then refine their product to meet customers' needs and develop a strategy to market their products to the particular segments that they believe will provide the greatest sales. This involves creating a product with the characteristics of flavor, size, appearance etc. required by the customers, developing a suitable and attractive package (see below), negotiating with wholesalers, retailers, distributors, and restaurant owners designing and distributing promotional materials and finally producing and supplying a uniform quality product in the amounts…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Jungle Smoothies has been the leader in the smoothies industry for many years. It has several franchised locations in 10 different states and all have similar financial performances. Their top competitors are Jamba Juice and Tropical Smoothies. In recent months, Jungle Smoothies has been experiencing a decline in their profits. As member of the New Product development committee, an assignment was delivered to investigate the original problem that lead to the decrease in profits. The committee performed several interviews with…

    • 2407 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    This report aims to address strategies for human resource and operations to improve Sunshine Fruit Juice’s business performance. Sunshine Fruits Juice is faced with issues such as damaged bottles, mislabelled bottles and an increased number of industrial disputes. It is highly recommended for Sunshine Fruit Juice to implement the strategies discussed in this report to improve customer and worker satisfaction, which will increase potential sales and the overall business performance.…

    • 2020 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Marketing Plan: Phase Iii

    • 2489 Words
    • 10 Pages

    A clear vision and strategy has been developed for Gatorade’s new energy drink the Drive Energy Drink. With that said, the next step to developing the product is to determine the attributes, the product life cycle, and positioning and price strategy of the product. Knowing the right look and feel of the drink can increase sales and use of the product. How will the product be introduced to the consumers? How long will the product last on the market until new ideas will need to be developed? What position will the drink have in the market and how will it differentiate among its competitors? What prices will the product be sold at to withstand alleviation from the market? These are all questions that must be answered and properly addressed prior to the development of the Drive Energy Drink. Throughout this paper, Learning Team A will comment and strategize the next steps in developing the Drive Energy Drink…

    • 2489 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    The best opportunity for the company to gain market share is to target adult energy drinkers from ages 35 to 54 since none of the competitors are catering towards this segment. Bottlers, distributors, and retailers are unlikely to produce and stock more than two SKUs of a new energy drink brand so it would be best to introduce a regular 16ounce single-serve package that consists of two different flavors. Since regular energy beverages hold 80% share of the market selecting regular is best, and since the 16ounce energy drinks represent 50% of case sales in convenience stores and want a high turnover to maintain prevalence in convenience stores its best to go with a 16ounce size. Also having two different flavors to choose from will help increase chance of trial rather than have only one flavor and have regular and sugar free or have one flavor and two different sizes. In positioning the brand the company should differentiate the energy drink from competitors by basis of packaging and select the 16.9ounce single-serve aluminum bottle with a resealable screw cap, and also by ingredients in having lower carbohydrates in the formulation. The energy brand should be distributed to all types of off-premise retailers where beverages are sold for maximum sales.…

    • 559 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    Login

    • 583 Words
    • 3 Pages

    Japan is the country that have a lot of sweet ,so if we need to get this market .We must know the information and characteristic of customer .From the research, we found the customer like the ice cream are women ,children and teenager .The main competitors in Japan are Glico Group , TOMI Soft cream ,and MEIJI because they are all in the teenagers market that is the target market like I-berry company .The object of them like to focus only women but i-berry like to focus to every one ,every period of age .I-berry have a lot of flavor of ice cream , we have the taste from Thai fruit this is the popular flavor .We will think of the health it important of customer because we need the customer have the strong and good health.…

    • 583 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Ad-Lider case study

    • 276 Words
    • 2 Pages

    It is important to know what color, size, shape and packaging customers prefer. One of the most important factors of launching a new product is the price. It’s important to find out how much the customers are willing to spend on the product. Some of the most important factors to be considered would include consumer preferences and consumer habits.…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jamba Juice

    • 730 Words
    • 3 Pages

    Society is one of the key factors that business needs to take a careful analysis to create an efficient strategy. During economic regression, consumer shopping trend has been changed quickly. Young consumer experiences on new thing, new place or new setup instead go to favorite smoothie store. Consequently, JJ implemented creating tastier smoothies that utilized new raw ingredients to increase their loyal customers.…

    • 730 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade, Sport-Ade, PowerBoost), Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive.Company Strength…

    • 503 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Jamba Juice

    • 1329 Words
    • 6 Pages

    Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you're selling, how it'll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables.…

    • 1329 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Innocent marketing plan

    • 12835 Words
    • 52 Pages

    The competitors Spa Fruit, Crystal Clear and Vitamin Water aim for the target segments who do want healthy drinks, but do not want to pay a high price for it.…

    • 12835 Words
    • 52 Pages
    Better Essays
  • Good Essays

    Marketing Research Proposal

    • 4877 Words
    • 20 Pages

    Positioning should be clearer as healthy drinks. More intense promotion strategies are suggested to increase the coverage, particularly on magazines, newspapers, bus advertisements and leaflets. Invite celebrities with energetic and healthy images as spokesmen. Some gimmicks like free samples distribution and random home visits are suggested to be included in the promotion strategies. Besides, providing Vitaminwater with localized flavors is a sound choice. Students are quite interested in Citrus maxima and Lemon and Honey flavors. Apart from that, for the level of sweetness, it should be increased a little bit. 400mL bottle size should be introduced as well to gain attractiveness and a fresh image. As Vitaminwater is positioned as a high-ended drink, the selling…

    • 4877 Words
    • 20 Pages
    Good Essays
  • Good Essays

    ZEST-O

    • 1346 Words
    • 5 Pages

    According to Euromonitor.com, after reporting a total volume drop of 2% in the previous year, juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products’ popularity among schoolchildren and the increasing health-consciousness in the country. Manufacturers continue to cash in on the local perception that juice is healthier than other popular soft drinks products like carbonates. It should be noted that, in 2013, the Department of Education banned the selling of carbonated drinks in school premises. Juice benefits from this development as it is among the beverages geared at children.…

    • 1346 Words
    • 5 Pages
    Good Essays