How products can be advertised more effectively
How products could be advertised more effectively
I think that the caffeinated energy drink called “Monster” is not being marketed effectively. It is an energy drink that helps fight fatigue, improves mental performance and helps to focus better, and motivates you to work harder. At least this is what is on the can on the label on the back. This energy promises a kick from caffeine and other ingredients such as taurine and ginseng. I think too many people from our younger generation are taking this drink in larger doses causing a greater amount of health risks. According to (“Monster Beverage Under Fire,” 2013) Monster is currently being sued for marketing its drinks to children as young as six years old, despite from public-health authorities that highly caffeinated products can cause brain seizures and cardiac arrests among adolescents. This product needs to be marketed differently in a safer way.
There are various types of types of media communication that is used for monster. Monster is advertised on the Internet, television, and several other places. There is a television show call Ridiculousness on MTV that show homemade videos that people make that are supposed to be funny. Anyways, the host of the show is a professional skateboarder and he always wears monster t-shirts and hats. MTV targets young adolescents to. Monster is all over the United States. They make vans that drive products all over the US and they are covered in monster advertisements. So just driving along a highway you can see the van no matter how old you are. Monster is mostly advertised at sporting events such as dirt biking and skateboarding. Children these days think if they drink monster then they will be as good as the professionals. There are even condoms that have the monster logo on them. Monster is all over the Internet. They even have a website where children can become monster fans and be part of a club. It is also
I think that the caffeinated energy drink called “Monster” is not being marketed effectively. It is an energy drink that helps fight fatigue, improves mental performance and helps to focus better, and motivates you to work harder. At least this is what is on the can on the label on the back. This energy promises a kick from caffeine and other ingredients such as taurine and ginseng. I think too many people from our younger generation are taking this drink in larger doses causing a greater amount of health risks. According to (“Monster Beverage Under Fire,” 2013) Monster is currently being sued for marketing its drinks to children as young as six years old, despite from public-health authorities that highly caffeinated products can cause brain seizures and cardiac arrests among adolescents. This product needs to be marketed differently in a safer way.
There are various types of types of media communication that is used for monster. Monster is advertised on the Internet, television, and several other places. There is a television show call Ridiculousness on MTV that show homemade videos that people make that are supposed to be funny. Anyways, the host of the show is a professional skateboarder and he always wears monster t-shirts and hats. MTV targets young adolescents to. Monster is all over the United States. They make vans that drive products all over the US and they are covered in monster advertisements. So just driving along a highway you can see the van no matter how old you are. Monster is mostly advertised at sporting events such as dirt biking and skateboarding. Children these days think if they drink monster then they will be as good as the professionals. There are even condoms that have the monster logo on them. Monster is all over the Internet. They even have a website where children can become monster fans and be part of a club. It is also
References: 1. Monster Beverage Under Fire. (2013, June). Media and Marketing, (), . Retrieved from http://www.WSJ.com 2. Marketing. (2010). Retrieved from http://www.StudyMode.com