How media influences sport
How media has influenced athletics/Olympics in the UK
Media coverage of sport is widespread. By listening to commentators, pundits and watching replays we improve our knowledge and understanding. Participation in sports covered by the media is always higher than for those that are not. This amount of sports coverage can have positive and negative effects.
The first ever Olympic games that were televised were the 1936 games, held in Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city.
Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television. Also athletics being shown on the television helps the athletes to gain sponsorship, sponsors such as Adidas or Olay who sponsor the Olympic gold medallist Jessica Ennis would have seen jess’ potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a 'face’ of London 2012, Ennis’s is it, and it’s not something she feels particularly comfortable with. She says she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines.
Jess was being promoted by posters, television adverts and anything that the media could put her face on to promote the Olympics. Even in the Olympic village there was no escape for Ennis, she was constantly being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as everyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a nod and a smile at the end of every sentence. Competitors started to see the pressure she was under.
To some extent that extra pressure had been created by Team Ennis and the desire to market her. Could she live up to all that love the nation had shown here is what people wondered before the
Media coverage of sport is widespread. By listening to commentators, pundits and watching replays we improve our knowledge and understanding. Participation in sports covered by the media is always higher than for those that are not. This amount of sports coverage can have positive and negative effects.
The first ever Olympic games that were televised were the 1936 games, held in Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city.
Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television. Also athletics being shown on the television helps the athletes to gain sponsorship, sponsors such as Adidas or Olay who sponsor the Olympic gold medallist Jessica Ennis would have seen jess’ potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a 'face’ of London 2012, Ennis’s is it, and it’s not something she feels particularly comfortable with. She says she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines.
Jess was being promoted by posters, television adverts and anything that the media could put her face on to promote the Olympics. Even in the Olympic village there was no escape for Ennis, she was constantly being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as everyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a nod and a smile at the end of every sentence. Competitors started to see the pressure she was under.
To some extent that extra pressure had been created by Team Ennis and the desire to market her. Could she live up to all that love the nation had shown here is what people wondered before the