Preview

How mcdonalds changed fast food

Satisfactory Essays
Open Document
Open Document
719 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How mcdonalds changed fast food
Tara
Engl-102-17
Sauvie
6 November 2013

How McDonalds changed fast food

“Chances are that you have had a McDonald’s meal in the past or if not, you certainly know a lot of people who have. It’s the biggest fast food chain in the world, with 32,000 outlets in 117 countries.”(Salisbury). The fast food industry has taken advantage of the fact that our daily lives have become busier and busier thus creating a simple solution by introducing cheaper food, several locations and fast service.
Over the years McDonalds has not only made it the top of the fast food chain it has also found several ways to reduce prices of their products. McDonalds was not always what it is today, McDonalds began as a small food stand soon escalating into an actual restaurant. By October 1948 the McDonald brothers realized that they made the most profit from selling hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pies. During the early days of McDonalds fries were made from scratch but as the company became bigger and expanded nationally they sought for a cheaper solution.” …it sought to cut labor costs, reduce the number of suppliers, and ensure that its fries tasted the same at every restaurant. McDonald's began switching to frozen French fries in 1966 -- and few customers noticed the difference.”(Schlosser). McDonalds knew by cutting certain items of the menu an average middle class American can afford to eat there“-based chain had said earlier this year that it was evaluating whether to continue selling the Angus Third Pounders…The Company also said at the time that it was it was cutting Chicken Selects and Fruit & Walnut Salad.”(Choi). They also cut down on the amount of suppliers they used, by buying products that were cheaper McDonalds was able to make the prices on the menu cheaper, and the cheaper the food the more people buy it. This changed the whole idea of fast food.
“With fast- food restaurants everywhere, from airports to hospital

You May Also Find These Documents Helpful

  • Good Essays

    In Fast Food Nation Eric Schlosser expands on why Americans should ditch fast food restaurants. He explores the origin of the most successful fast food chains, including McDonalds, Taco Bell, and Burger King. Split up into different sections, Schlosser describes the unsanitary kitchens, the underpaid employees, and the unsafe meatpacking industry. Above all the common theme found throughout this nonfiction book is the underlying greed found throughout the entire fast food industry.…

    • 731 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mcdonald's Case Study

    • 1268 Words
    • 6 Pages

    McDonald’s Corporation emerged as the world’s largest chain of hamburger fast food restaurants, serving 119 countries; it has become an icon in the fast food industry. Competitors (such as: Burger King Corporation, Subway, Starbucks, Wendy’s/Arby’s Group, and YUM Foods), struggle due to McDonald’s heavy caliber presence, in fact, due to its presence, McDonald’s does not have any real competitors. Therefore, McDonald’s presence reflects the following issues: food quality, unbalanced meals, service, and employee turnover.…

    • 1268 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    In the novel “The McDonaldization of Society,” George Ritzer defines McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer 1) and explains how this concept not only affects people who eat at fast food restaurants but basically every citizen of the United States. Since the beginning of Ray Kroc’s revolutionary idea to bring the franchise concept to the McDonald brothers’ small hamburger restaurant in 1940, McDonald’s has dominated the fast food industry in sales as well as their conception of how to run their restaurants. The idea of McDonaldization has been applied to many other areas of society…

    • 2294 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Sociology

    • 795 Words
    • 4 Pages

    the placement of a McDonald’s franchise in every community with more than 5,000 inhabitants AND the domination of numerous sectors of societies throughout the world by principles initially used by fast food restaurants.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In 1921 the very first fast food restaurant (White Castle) opened their doors in the United States. Now almost 100 years later there are at least 50,000 fast food joints across the nation, but on the global scale a whopping 500,000 locations exist across the planet in cities such as Beijing, Mecca, Sydney, and London. Fast food places and manufacturers managed to increase servings and portions while simultaneously decreasing their prices, this then allowed people to want to buy more because of how cheap the food is leading to consequential health problems for individuals. From this an Obesity epidemic has occurred in the US and other parts of the world, making Type-2 Diabetes rampant in young patients, and allowing Cardiovascular Disease to become common for many bystanders. This is from the fact individuals are consuming fast…

    • 1774 Words
    • 8 Pages
    Good Essays
  • Good Essays

    McDonald’s became not only a symbol of the United States but also the most popular chain of restaurants of fast food in the world. However, the main problem is the tendency of our society to be McDonalized. Fast food industry or McDonaldization penetrated all aspects of our social life. Most people affirm that the lack of time pushes them to be more addicted to McDonald’s. Very interesting fact I found for me that McDonaldization is happening in many other countries. There are four major principles that are continually influencing our modern society to be McDonalized.…

    • 913 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Many Detroiters love fast food, but consumers from around the globe love it just as much as any Detroiter. Restaurants like McDonald’s have broadened across the world, and surfacing markets are one of the fastest growing areas in the fast food industry. However, the fast food industry still has its’ challenges, particularly in the United States. From economic recession and changing views about health and rising food costs, many fast food chains have been experiencing some serious issues internally and externally.…

    • 1189 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Super Size Me

    • 961 Words
    • 4 Pages

    We then take a look at the massive number of fast food restaurants around the world, but primarily focus in on McDonald’s. With more than thirty thousand restaurants in over one hundred countries on six continents, McDonald’s is by far the largest fast food chain in the world, serving over forty-six million people worldwide every day and accounting for forty-three percent of the fast food market in the United States (Spurlock, 2004). The convenience of eating a meal at a McDonald’s is obvious, and their widespread number of locations make it easy to obtain their products; from highways and plazas to airports and hospitals.…

    • 961 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fast Food Nation

    • 829 Words
    • 4 Pages

    As a nutritionist, this information absolutely baffles me. Something must be done to stop this vicious cycle. Fast food is remarkably unhealthy yet these chains just continue to expand and become more popular. McDonalds fries distinctive taste “does not stem from the type of potatoes that they buy, the technology that processes them, or the restaurant equipment that fries them… for decades McDonalds cooked its French fries in a mixture of about 7 percent cottonseed oil and 93 percent beef tallow.” (Schlosser 119). That explains the great taste. However, in 1990, McDonalds switched to cooking the fries with pure vegetable oil due to criticism over the amount of cholesterol with the beef tallow. McDonalds needed a new way to get the same great taste so they added what they call on the ingredient…

    • 829 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ray Kroc

    • 865 Words
    • 4 Pages

    one years, it is safe to say that they are the father of the fast food industry…

    • 865 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Mcdonaldization

    • 495 Words
    • 2 Pages

    McDonaldization is that McDonald’s is a worldwide fast food restaurant serving cheap and convenient food, dominating over the traditional sit down restaurants that have high prices but healthier choices. McDonald’s are not spread out but just a few miles from one another. Their fatty foods and kid friendly play grounds, which most are indoors, make it a much more relaxed time for parents during meal time. Parents and children alike get excited seeing those golden arches, that can be seen a matter of miles away. Fresh fries, cold drinks and greasy tasty cheeseburgers at a low cost, people cannot resist. I believe people allow themselves to get addicted to the convenience of fast food with McDonald being at the top of their pick due to cheaper prices. The cheaper prices that McDonald offers helps keep other fast food restaurants competitive. The dollar menu has been a huge hit. Other fast food restaurant’s such as Burger King and Wendy’s offer dollar food items for both lunch and breakfast. In the economy today every dollar that can be saved most people with kids and without are saving it by eating off the dollar menu.…

    • 495 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mcdonald's Obesity

    • 1008 Words
    • 5 Pages

    In a society that functions at a high speed, fast food has quickly been adopted as the preferred food of choice. Fast food restaurants and their advertisements are permeating our neighbourhoods, schools, television, and culture. Burger King and Big Mac burgers have become defining foods of the typical American diet. Corporate goals aim to make these chains more geographically accessible, adding more and more chains to our neighbourhood streets. McDonald’s and Burger King are not the only fast food industries invading our communities, our minds, and our stomachs. These industries are successful because they offer consumers a quick, cheap, convenient and tasty meal that is all too often high in fat and salt content and low in fibre and calcium. Creative marketing strategies that offer super-value meals or super-size perks result in further promotion of these industries. Unhealthy processed foods such as these are a potential health threat since they contribute to the increased prevalence of obesity and chronic disease among society…

    • 1008 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    In a traditional Chinese meal, dishes were served on communal plates, which were placed at…

    • 5261 Words
    • 22 Pages
    Good Essays
  • Good Essays

    According to the Super-Size Me film, in the America, one in four Americans visits a fast-food restaurant which makes McDonald’s serves 46 million foods everyday, and a person could easily find fast food restaurants within a mile. They found McDonald’s even at the hospital.…

    • 689 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Fast Food Persuasive Essay

    • 1188 Words
    • 5 Pages

    The Fast food industry has had a tremendous outbreak of popularity since they first came into existence. In the course of two years 25,000 fast food restaurants were built. That is an amazing number. McDonalds itself spends over half a BILLION dollars a year promoting their “culture” of eating.…

    • 1188 Words
    • 5 Pages
    Good Essays