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How Ikea Designs Its Sexy Price Tags

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How Ikea Designs Its Sexy Price Tags
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POM Presentation
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Case: How IKEA designs its sexy price tags?
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------------------------------------------------- Group Number: 02
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Members: M.A.Sravani
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Swati Smita Khandualo
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Ghouse Taj Khan
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Vivash Pandey
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Bishnu Priya Prusty
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------------------------------------------------- Introduction:
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The goal of IKEA is to provide “affordable solutions for better living”. * -------------------------------------------------
The company achieves this by offering a wide range of furniture and household goods at a lower price. * -------------------------------------------------
These prices appeal to a wide market, particularly those who starting their own homes and families. * -------------------------------------------------
The company’s focus is “young people of all ages”. * -------------------------------------------------
IKEA has seemingly achieved the impossible, creating a range of products attractive to consumers worldwide and applied a formula for presentation and sale of those products.
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Company background: * -------------------------------------------------
Ingvar Kamprad founded IKEA in Sweden in 1943 as a mail order company. *
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