Preview

How Does the Implementation of Apps and E-Subscriptions Effect Newspaper Publishers Revenues and Their Strategies for Further Businesses?

Best Essays
Open Document
Open Document
4810 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Does the Implementation of Apps and E-Subscriptions Effect Newspaper Publishers Revenues and Their Strategies for Further Businesses?
* Letter of Transmittal

Strategic Advisor
Email: @NEWSPAPER.com
Tel: +1 437 555 670

Marc Sullivan
CEO Chicago Tribune
435 N. Michigan Ave.
Chicago, IL 60611

Dear Mr Sullivan,
I am pleased to present to you the report about the current effects of Applications and E-commerce on newspaper publishers and furthermore strategic recommendations for your company.
This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department.
This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues.
Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors.
This report covers some recommendation for further strategic positioning and investments to create a competitive advantages.
In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals.
If you have any further questions, please do not hesitate to contact me at any time.

Yours sincerely,

Strategic Advisor
Chicago Tribune

*

HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES?
A case for Chicago Tribune Newspaper

Executive Summary

Newspaper publishers are facing the new digital era with different strategies. Chicago Tribune needs to evaluate the current market position and implement business strategies to increase its revenue.
This report shows a detailed evaluation of the current circulations and reasons for changes of advertising from in-print to web-based, which


References: Aamoth, D. (2011, February 16). Google Announces One Pass as Publishers Push Agianst Apple Subscriptions. TIME . Aamoth, D. (2011, February 15). The Basics behind Apple 's New Subscription Payment System. TIME . Carr, D. (2010). The Financial Times: A Newspaper with good business nesa about itself. The New York Times . G.L. (2010, June 21). Are apps the future of news? The economist . Gans, J. (2011). Apple 's New Platform Battle. Harvard: Harvard Business Report. Isaachson, W. (2009, February 05). How to save your newspaper. TIME . Luscombe, B. (2010, January 20). The New York Times to gingerly charge for websites. TIME . McCracker, H. (2011, January 20). Your best e-readers may be no e-readers. TIME . Merholz, P. (2011). Pricing Problems and the New York Times Digital Subscription. Harvard: Harvard Business Report. Peters, J. W. (2010). Newspaper Circulation Falls Broadly but at Slower Pace. The New York Times . Peters, J. W. (2010). The Time Announces Digital Subscription Plan. The New York Times . Peters, J. W. (2011). Times Rolls Out Its Pay Design For Web Users. The New York Times . Peters, J. W. (2011). Under Pay Model, Little Effect Seen on Papers ' Web Traffic. The New York Times . Pfanner, E. (2011). Financial Times Digs Gold Out of Data. The New York Times . Plambeck, J. (2010). Newspaper circulation falls nearly 9%. The New York Times . Standage, T. (2010, November 22). Metering the news. The Economist . The Business Times. (2011). Is there no one who can take on Apple? The Business Times . w.A. (2010, November 22). Metering the news. The Economist . w.A. (2011, July 07). Reinventing the Newspaper. The Economist . w.A. (2011, May 09). Time Inc. on Ipad subscriptions in the App Store. TIME .
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Mkt100
    • 924 Words
    • 4 Pages

    Mkt100

    The newspaper industry is in such a decline that it seems the only way to get them back up and running is to think innovatively. The best idea in moving forward is for everyone being adaptable to change. As mentioned in Assignment 1, the alternatives that could be used to reposition the newspaper is enhancing newspaper websites by adding sponsors, co-branding with Google and/or Microsoft, and soliciting town hall meetings. According to the US Census Data, there are 112,970 internet users that are householders 25 years and older. Of them, 68,042 are currently employed. It is significant to capture how many employed people there are in order to round out the target audience. Employed people are most likely to purchase this new version of the product.…

    • 924 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Allen H. Neuharth
    • 458 Words
    • 2 Pages

    Allen H. Neuharth

    How has USA Today been able to differentiate itself and stay away from the commodity status of most news sources; Allen H. Neuharth the founder of USA Today and former Chairman of Gannet Company took into consideration what consumers were looking for in a newspaper when on the go (Ferrell & Hartline, 2014). Mr. Neuharth now armed with a vision to reconstruct the paper company to do business distinctly different from other companies as we will learn in this paper by four principal points which were; one sustained investment, disciplined approach, broad perspective and aligned talent (Lane, 2008).…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    McGraw-Hil
    • 853 Words
    • 4 Pages

    McGraw-Hil

    You have been assigned to the Australian newspaper operations to assist them in understanding where their industry is heading in terms of their market’s use of the Internet and other technology issues or challenges.…

    • 853 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Chicago Tribune
    • 8422 Words
    • 34 Pages

    Chicago Tribune

    I. Background As he sat in his office in The Tribune Tower in downtown Chicago on a sunny morning in August, 1999, Owen Youngman, Director of Interactive Media for The Chicago Tribune, reflected on what it was like to manage the Chicagotribune.com: The big deal is that you get up in the morning and come to work and you are on the bus and you know you’ll make a mistake today. You don’t know what it is and you may not know for a long time. Whereas in the newspaper business, there’s a lot more certainty regardless of what part of the business you are talking about. And adjusting to that reality is different. And so you manage differently as a result. Some things you hedge; others you don’t.1 Youngman, a seasoned veteran of The Chicago Tribune for over 28 years, was used to a culture which valued innovation, but was steeped in 150 years of tradition. He now found himself managing in an environment characterized by constant change, instantaneous feedback from readers, a volatile marketplace, and competitors who had never been on his radar screen. True, in its foray into the online world, The Tribune had been very successful. As a leader and innovator in developing an online newspaper, The Tribune had not only developed a distinctive persona for its online paper but had also been innovative at integrating the digital and physical aspects of the paper and providing unique online offerings for its readers. It had been recognized for its efforts by such prestigious organizations as the Newspaper Association of America (NAA)…

    • 8422 Words
    • 34 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    USA Today - Pursuing the Network Strategy
    • 1528 Words
    • 4 Pages

    USA Today - Pursuing the Network Strategy

    By January 2000, USA Today (USAT) was the highest circulated newspaper in the United States (J. Roberts, Tushman, 2005). Even though the company has had positive operating profits for the last years and indications on an increase in 2000, Tom Curley, USAT’s CEO, was concerned about a couple of trends affecting USAT. In January 2000 Curley presented a vision of a “networked” USAT to his senior staff. In his speak he tried to imply that the industry is about to change in steps with the digital revolution that is upon the news business.…

    • 1528 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Analysis of Reader's Digest
    • 1140 Words
    • 5 Pages

    Strategic Analysis of Reader's Digest

    (2003, p.28), “the new information and communication technologies … are simultaneously restructuring global markets and the whole industry sectors, challenging conventional economic thinking and redefining how business is done.” Technology has greatly improved the buyers’ awareness and individuals can retrieve information on the Internet effortlessly at low marginal cost nowadays. With the enhanced information flow, the buyers are more well-informed and knowledgeable than ever, hence they are more able to bargain over prices and products more effectively. The power of the buyers are high as they will be more empowered to exert additional pressure on Reader’s Digest to publish interesting issues and tend to be more demanding towards the products and delivery services rendered. Furthermore, with the widespread use of the Internet, it greatly lowers the cost of new entries into the magazine industry. It creates more market spaces for young entrepreneurs and they can simply advertise and market their magazines online because the cost is generally much lower as compared to advertising their magazines worldwide. Unlike the old days where Reader’s Digest can leverage on their reputation and brand loyalty to create a high barrier of entry to potential entrants, the Internet has enabled young entrepreneurs to seek out useful information such as the existing cheapest suppliers and the latest marketing strategies and use this information to their advantage. These new rivalries will create more intense competition in the magazine industry when they bring in their business online and eventually threaten the profitability of Reader’s Digest. To make matters worse, the threat of substitutes is also high for Reader’s Digest because the switching cost for magazines is low. As supported by the research of Lasher…

    • 1140 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Developing an Online Newspaper Business Model: Long Distance Meets the Long Tail
    • 9301 Words
    • 38 Pages

    Developing an Online Newspaper Business Model: Long Distance Meets the Long Tail

    Online newspaper strategy is an orphan in search of a home: Up until recently, consistent profits, market share, and sustainable growth have been scarce. Many companies are just now beginning to report an increase in online profitability. While most U.S. newspaper sites doubled their revenue, market share fell to 35.8 percent (from 44.1 percent in 2006) and the increase in revenue often came in lieu of print revenue: A Web ad cost 20 to 30 percent the cost of a counterpart print ad and a 1 percent drop in print revenue could not be made up by a 10 percent increase (Borrell 2007b; Stone, 2007a, 2007b). Average profit margins of online news sites approach roughly only half that of traditional media (Huang, 2007b). The mixed results in large part reflect the mixed approaches. Although American sites – with the exception of The Wall Street Journal – largely allow free…

    • 9301 Words
    • 38 Pages
    Good Essays
    Read More
  • Powerful Essays

    How Does The Internet Affect The Newspaper Industry
    • 1348 Words
    • 6 Pages

    How Does The Internet Affect The Newspaper Industry

    These numbers have dropped drastically within an 8 year period and currently there is no sign that the decline of the totals is slowing down. With the drastic drop in newspaper sales, advertisement sales go down with them. Advertising is down 58% from its peak in 2007, however this appears to be bottoming out, at least for the time being(Ó Baoill). Advertising decline was a major blow to the newspaper industry as that was, and still is to a certain degree, its main point of revenue. If the decline of advertising continues to worsen than the newspaper will continue to be in trouble. Between the decline of newspapers selling and the advertisements in the papers, the newspaper industry is in serious economic trouble. This is happening because of the internet. There are so many news sources available readily online and for free people no longer need to purchase newspapers. This is not a problem that is going to be easily solved since people always prefer the fastest and easiest option, and by using the internet to receive their news that is exactly what they are getting. The internet…

    • 1348 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mobilink Telecommunications Pakistan
    • 8646 Words
    • 35 Pages

    Mobilink Telecommunications Pakistan

    Then the report looks into the strategic management of the company and how it plans to preserve its position of market leaders in the country by improving on the quality provided to its existing customers and also attracting new consumers so that the company continues to grow in the years to come.…

    • 8646 Words
    • 35 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    How News on the Internet is Slowly Replacing the Written Media
    • 352 Words
    • 2 Pages

    How News on the Internet is Slowly Replacing the Written Media

    Major newspapers around the world have already noticed this problem a long time. They understand that the news on the Internet is the future. It should also join this trend and this will help in particular to promote the newspaper. Who does not do so, will be “left behind”. Creating new and popular sites with interesting materials are not detrimental to the newspaper, but also expands the sources of funding. Many of those who advertise on the Internet are not always advertised in the newspapers. Thus, a circle, in which newspaper promotes the website and the website, brings new readers to the newspaper. Of course, the web site which belongs to well-known newspaper has an excellent starting point on the Internet.…

    • 352 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Death of Newspapers
    • 1097 Words
    • 5 Pages

    The Death of Newspapers

    Since the turn of the new century, newspapers have always been the main source of our news. For years, it started the day for millions. Along with a cup of coffee, maybe even some breakfast, the arrival of the morning paper meant the beginning to the daily grind. Nowadays the evening paper is long extinct, especially in large cities. With Internet so available to the masses and, for the most part, providing free news, the newspaper is no longer a necessity. The newspaper becoming extinct is beneficial because it is more environmentally friendly, is more of a convenience, and has given voice to countless talented people who would otherwise have no platform.…

    • 1097 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    The Internet: the Cause of the Death of Newspapers
    • 3107 Words
    • 13 Pages

    The Internet: the Cause of the Death of Newspapers

    Fast forward 26 years and Newspapers as we know it are dying. Many blame the Internet as people can get news fast, and can find and read lifestyle and sports articles on command. While there is some truth in that, I have to wonder if Newspaper companies themselves did not have a hand in their own demise. I know as a newspaper delivery customer, I had many frustrations that sent me to the Internet for my news.…

    • 3107 Words
    • 13 Pages
    Good Essays
    Read More
  • Good Essays

    Media
    • 357 Words
    • 2 Pages

    Media

    Amid growing competition from online websites and other electronic media, analysts argue that print media holds an edge through its content quality, which a professional editorial staff can produce. Newspapers have emphasized this feature in their digital subscription offerings, with a certain level of success. For example, Audit Bureau of Circulation figures showed that "The New York Times" boosted overall circulation by 73 percent from Monday through Friday--and 50 percent on Sunday--over March 2011, when it first launched digital subscriptions, according to "Politico."…

    • 357 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Importance of Newspapers
    • 664 Words
    • 3 Pages

    Importance of Newspapers

    The modern world is a world press and morning newspapers. The Press or Media is often called as the fourth pillar of a modern country. Although Internet and TV Channels are posing a challenge to Newspapers, yet Newspapers still enjoy a very prominent place in our life. We cannot do without Newspapers. When we get up early in the morning, the first things that we want to have is a cup of tea and our daily newspaper. The newpaper is there, on our breakfast table, awaiting our perusal. We are eager to know what is going on in the country and outside it. The newpaper gives us all sorts of news of our own country as well as of other countries. It has been rightly remarked that the newspaper is something like a current history.…

    • 664 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Will Newspapers Disappear?
    • 842 Words
    • 4 Pages

    Will Newspapers Disappear?

    Paul Gillin, a Massachusetts-based writer and media consultant specialized in information technology topics, says he expects the survival of only four or five major newspapers. He foresees an “explosion” in what he calls small journalism, involving free community newspapers that can be read for a 25-30 minute commute to work. According to him the trend is typified by a company called Metro International, which…

    • 842 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics