Preview

How Does Gender Biased Toys Promote Gender

Satisfactory Essays
Open Document
Open Document
380 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Does Gender Biased Toys Promote Gender
Toy manufacturers promote gender biased toys through their commercials and other types of media that children can easily access. Typically, in commercials for a toy that targets a certain gender of audience, you would see a child of the same gender that the marketers are trying to sell to. You don’t tend to see a boy in a doll commercial or an girl in a action figure advertisement. But nowadays, children of either gender want to buy toys that are marketed towards a certain gender. With the desire for each gender to buy toys from the opposite gender one thing becomes apparent, the ways in which gender biased toys are being promoted. In the article, Asleep at the switch? “Force Awakens” heroine missing from the toy line, the author depicts that there is a lack of items for the female character Rey which causes an uproar in the media, even causing a little girl to write a letter Hasbro saying that ”girls matter.” This proves that manufacturers are promoting gender-biased toys with the same gender the toy classifies …show more content…
Not to mention, in the article, The Sadistic Economics of Comic-Con’s Exclusive Toys, the writer informs us that the prices of exclusive merchandise at the convention are extremely high so more money can be made off of those who visit the convention. This piece of evidence relates to the idea that gender-biased toys are being promoted by people same gender the toys classifies under because the toys at the convention are being promoted. Comic Con attendees are compelled to buy a product because it is promoting as exclusive. Just like how people of the same gender the toy is being marketed to are compelled to buy these toys due to seeing someone like them having fun with said toy. Sadly, gender-biased toys are promoted with the same gender actors, but hopefully they will be having someone from each gender represent the toy so it will attract more buyers of the opposite
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    First Off Sweet Rhetorical Analysis
    • 77 Words
    • 1 Page

    First Off Sweet Rhetorical Analysis

    First off Sweet is using a strong credible approach to her article which makes her knowledgeable in what she is presenting. In a Sears catalog that she found over the 20th century in not man toys were directed towards gender and that “70 percent showed no markings of gender whatsoever”. Ads portrayed girls “building and playing airplane captain” for boys “cooking in the kitchen”. The Sears catalog proves that she has done her research on the topic.…

    • 77 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Commercialization Of Disney Movies Summary
    • 468 Words
    • 2 Pages

    Commercialization Of Disney Movies Summary

    This author, Peggy Orenstein talks about and argues that the isolation of boys and girls are pretty relevant through the commercialization of Disney films and toys when all is said in done. Disney and toy organizations are promoting gender roles as a hidden topic in the matter of what boys and girls ought to partake and be. The view of Disney films creates what girls and boys should and shouldn't make strive toward in the public eye. Orenstein demonstrates that gender roles are made through the utilization of Disney motion pictures. The one point I might want to grow and remark on is the commercialization of the Disney princesses Orenstein discusses with her friends.…

    • 468 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Gender Neutral Toys Dbq
    • 468 Words
    • 2 Pages

    Gender Neutral Toys Dbq

    Source 1 (scholar article): Auster and Mansbach cite a study done by Blakemore and Centers in 2005 that many adult, including college students have not change their attitude about toys. They still judge and see children’s toys in a gender stereotyped way. The logos, packaging, color and function of toys are used by adults as “gender markers.”…

    • 468 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Sociology: Toy Store Analysis
    • 1013 Words
    • 5 Pages

    Sociology: Toy Store Analysis

    This was clearly the goal of the Flagship Disney store that I walked into at the South Shore Plaza Mall in Braintree, MA. It was amazing to see the imaginary worlds of Disney movies captured in the cold, hard, sophisticated products of the capitalistic machine. Forget the adults, they might as well be walking bank accounts when they enter the world of fantasy that Disney has created for today’s youngsters. I was bombarded by the amazing array of colors as soon as I entered the door. When I regained my focus and was able to actually look around I wondered if Disney had somehow separated their store chains into individual stores for girls and boys. Very quickly I realized that the store actually had toys and other products for both boys and girls but was overwhelmingly geared towards girls. Not only was 90 percent of the product gendered feminine the majority of that 90 percent female product was what I would call princess product. Furthermore over 60 percent of the Princesses displayed were raced white. At this moment in time I realized that this store was the intersection of capitalist marketing, racial stigmatization, and the scripting of young girls.…

    • 1013 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Power Ranger Stereotypes Essay
    • 439 Words
    • 2 Pages

    Power Ranger Stereotypes Essay

    The article “Gender, toys and learning” was a good starting point for discussion and understanding elements of how media can truly impact the roles projected to the observer, usually children that are at a very impressionable age. Studies show that 3-year-old children could accurately separate toys with over 90% accuracy to what their parents believed was appropriate and acceptable. At age 5, children could perfectly identify gender-specific toys in accordance with their parent’s beliefs (Freeman, 2007). It’s easy to blame toys and media for categorizing the roles of different genders. Those businesses have a primary goal of making a profit. And keeping abreast of what consumers want is good for earnings. The conclusion I have reached is that gender typecasting begins at home, whether it’s through parental involvement or them being disengaged, role models make a huge difference in who we grow up to…

    • 439 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Gender Differences In Children's Toys
    • 463 Words
    • 2 Pages

    Gender Differences In Children's Toys

    It is said that girls generally gravitate towards the toys labeled as girls’ toys and young boys always choose trucks over dolls. This way of organization makes it easy to find the right plaything for each child. When given the choice between a doll and a truck, female infants are most likely to choose the doll, and male infants choose the opposite (Cherney et al., 2003). Girls seem to be attracted to pastel colors and role play toys such as dolls. Boys automatically want to play with guns and toy soldiers, things that are aggressive in nature. The separation of toys has never had an effect on children or their future. They have been marketed in this way for years without trouble, so why change these…

    • 463 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Dollhouses Weren T Intended For Play
    • 753 Words
    • 4 Pages

    Dollhouses Weren T Intended For Play

    Gender bias through a child’s toy can have a large effect on their behavior. Children model the behavior of adults around them, something from TV, or even a toy. A young boy has the imagination to see his action figure in…

    • 753 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Barbie Stereotypes
    • 580 Words
    • 3 Pages

    Barbie Stereotypes

    Young boys and girls are influenced by their respectable toys in a manner of ways. While girl’s toys promote an unrealistic version of…

    • 580 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Content Analysis Of Gender Stereotypes in Magazines
    • 2176 Words
    • 9 Pages

    Content Analysis Of Gender Stereotypes in Magazines

    It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender.…

    • 2176 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Essay On Gender Discrimination In The Workplace
    • 2405 Words
    • 10 Pages

    Essay On Gender Discrimination In The Workplace

    Before examining the how the workplace discriminates against mothers, one must acknowledge how the social construction of gender contributes to domesticity, or the gender system that organizes market work and family work. The social construction of gender is the belief that society, not biologically sex differences, is the foundation of gender identity (TAW 22). Even before a child is born, the social construction of gender is already in the works, as clothes and toys given as gifts to the newborn are often defined as either “for girls” or “for boys”. For example, toys that are marketed for boys are action figures while toys marketed for girls are dolls. Likewise, young boys are socialized to…

    • 2405 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Gender Targeting Children
    • 1171 Words
    • 5 Pages

    Gender Targeting Children

    Gender stereotypes are exaggerated generalizations that are based purely on gender. The area of study for this investigation is sociocultural influences. This is a contemporary issue as it is becoming an excessive thing in modern society due to companies increasingly gender marketing their products towards children. The toy sections at shopping centers are divided into two categories: girl’s and boy’s toys. Aisles are filled with either pink, frilly princesses or blue, aggressive action figures. Toy marketing has changed dramatically in the past 50 years. As a matter of fact, it was not until the 1990s that toys were exceedingly targeting specific genders…

    • 1171 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gender Equality In Texas
    • 611 Words
    • 3 Pages

    Gender Equality In Texas

    Recently, Women’s March, a worldwide protest that emphasis on advocating women’s rights and other human rights, has remarkably attracts media and public attention. In the end, these significant events have proven how gender stereotypes have become major concern that receives close attention. Classifying gender as binary has resulted in gender stereotypes and discrimination. In order to get rid of the gender stereotypes that are harmful to the society, people need to be more open-minded and be willing to perceive gender classification in a different perspective. Most of the time, children are raised in societies where there is either black or white perspectives on gender, and they are expected to adhere to the rigid gender roles that have been formed and shaped by the society. Media and industry market target specifically at boys and girls using gender advertising and gender-specific products. For instance, toys companies will take advantage of the use of pink and blue color wrapping paper to attract and manipulate children’s perception on their preference of…

    • 611 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Gender Stereotypes In Children
    • 1585 Words
    • 7 Pages

    Gender Stereotypes In Children

    In today’s culture gender stereotypes and biases are created on the daily and children learn to adopt their gender roles based on these stereotypes. As children grow up they are exposed to factors that have major influences on their behaviors regarding their gender roles. During children development, children’s surroundings shape them into who they are. School, television, advertisements, friends, parents and many others impact these children and brainwash them into following these gender stereotypes. A study found that kids at the age of two and a half use gender stereotypes in negotiating the world, therefore in a number of activities they generalize these stereotypes to apply (Witt, 1997). For instance, girls are encouraged to play with dolls and engage in feminine activities, boys are pushed to play with cars, trucks and be involved in sports. From a very young age these children are experiencing these stereotypes first hand being that they are so vulnerable and are much easier to shape. Television also plays a huge role in children developing gender roles. Disney Channel is only one of many influences on children about male and female roles in society. It has been found that preschools spend nearly 30 hours a week, on…

    • 1585 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Essay On Gender Toys
    • 995 Words
    • 4 Pages

    Essay On Gender Toys

    Professor Blakemore of NAEYC did a survey. She asked people to check whether the toys she presented to them were very feminine, somewhat feminine, gender neutral, somewhat masculine, or very masculine. She found that toys that are very gendered are usually not conveying educational or positive messages - very feminine toys are focused on physical beauty, while very masculine toys focus on aggression and fighting. On the other hand, somewhat gendered toys help teach children skills for adulthood - somewhat feminine toys teach about cleaning, cooking and taking care of children, while somewhat masculine toys teach about building. No matter a child’s gender, they need somewhat gendered toys for both genders to teach them important skills for the…

    • 995 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Social Connectedness
    • 543 Words
    • 3 Pages

    Social Connectedness

    When marketing dolls and toys for girls, commercials use a female voice and soft, sweet music to associate these traits as nurturing, appealing to many girls. As a result, boys will play with their toys in a large group and interact in a more aggressive manner while girls will play and interact with their dolls in a gentle and caring manner as portrayed in the commercials. A more gender neutral approach to marketing these toys such as packaging, placement in retail sections, and commercializing could reduce such differences. The issue of gender differences in social connectedness can be addressed by reducing children’s exposure to gender-type, traditional masculine or feminine roles. According to the gender schema theory, children learn from culture what it means to be male or female. When searching for their identity, they will compare their concept of gender with the culture’s and will adjust their behavior to what they believe aligns with their concept of who they are, thus changing their manner of social…

    • 543 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics