How Does Coca Cola Create A Business

to do some activities together. The implication of customers in creating the products has grown significantly in recent times, make them feel they can be co-creators with the chef to prepare a dish, for example, can combine different dishes to put together a tapas, you can become a very valuable experience for the diner.
On the other hand, Griffin (2001) tells us that when designing a plan to make frequent customers into loyal customers, some critical factors to consider. One is to investigate who their best customers and by purchasing. Therefore, companies must consider that a loyalty program to be effective, companies must focus on more profitable customer groups and a program well-conceived and executed, plus retain valued customers, should …show more content…
Realising the significance of this mode of marketing, marketers are increasingly opting for innovative marketing techniques to connect with their target audience—directly. And with a large number around of customers in the country, the concept of innovative marketing is rapidly gaining momentum, observe new media analysts. Recent research shows that Coca-Cola is the largest consumer brand name in the world. The popularity of the product means that most of the populations globally know about the product. As a result, Coca-Cola is now in a position where it does not have to spend as heavily on creating a brand image since it is a very established product. Coca Cola has various methods of packaging such as can, plastic bottles, glass bottles etc. This means that Coke has enough variety within is product packaging range to meet the various demands of its consumers. Due to the high caffeine level and the distinct taste and brand image, the customer loyalty for Coke is very high. Coke is perceived as the most premium product within the Cola …show more content…
In this sense, deductive and inductive perspectives have different objectives and could be summarised as hypothetical analysis and development theory, respectively. Usually the deductive method is associated with quantitative research and inductive methods are often associated with qualitative research. Between these two approached the fundamental difference is that one studies the relationship or association between quantified variables and the other does in contextual and structural situations. Positivism is hallmark of quantitative perspective, with measurable objective, thus repeatable, generalisable and reliable to the data, and qualitative with phenomenology, with subjective observation, with the authentic and prolific data, although not