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How Did Coulombes Influence Trader Joe's Growth

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How Did Coulombes Influence Trader Joe's Growth
Joe Coulombe, founder of Trader Joe’s had a vision to make his grocery store unique rather than just any other store. He was successful in starting his new company, but another man who had a huge influence on Coulombe was Doug Rauch, former President or Trader Joe’s, who worked for the company for 31 years. Rauch successfully influenced the company’s growth in Southern California from only nine locations, to a nationally acclaimed retail success story of more than 340 stores nation-wide. He had a business plan that was executed wisely, while continuing the vision set forth by Joe Coulombe.
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