How Being Always Connected Via Social Media Empowers Change
How Being Always Connected Via Social Media Empowers Change Mary Smithe January 25, 2013 Today’s world is truly always connected via the phenomenon of social media. Companies, individuals, organizations, political initiatives and social movements are gaining substantial influence in the global community by using social media to their advantage. The use of social media is revolutionizing the way that individuals, charities, faith-based organizations and businesses all over the world do business, raise funds, communicate with stakeholders and serve their constituency. Lisa Larter, recently shared a very powerful account of how her dentist’s life has been affected by using social media as she works to improve the lives of people in Africa. She states, “Being connected to these people, seeing their day to day lives and experiences, has instilled confidence in her and the difference she is making. They can’t hide from me. I see what they are doing. I know the community and I know that if they are not going to school and doing what they are supposed to with the money – someone is going to tell me!” (Larter, 2012) Social media and how it is used can determine the outcome of any endeavor to effect social change on an individual basis to on a mass scale.
The social web is, in simple terms, a vehicle for technology driven communication. Shaun Connolly, a VP Corporate Strategy for Hortonworks, defines Social Web as, “People interlinked and interacting with engaging content in a conversational and participatory manner via the Internet.” Today companies, organizations, political and social movements know that they must be active members of the Social Web in order to survive and thrive. The use of Facebook, Twitter, LinkedIn, Google and YouTube is a very significant component of an overall social media marketing mix in order to reach their objectives. To fail to utilize the social web in this highly technologically driven environment would be much like
The social web is, in simple terms, a vehicle for technology driven communication. Shaun Connolly, a VP Corporate Strategy for Hortonworks, defines Social Web as, “People interlinked and interacting with engaging content in a conversational and participatory manner via the Internet.” Today companies, organizations, political and social movements know that they must be active members of the Social Web in order to survive and thrive. The use of Facebook, Twitter, LinkedIn, Google and YouTube is a very significant component of an overall social media marketing mix in order to reach their objectives. To fail to utilize the social web in this highly technologically driven environment would be much like
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