HOW APPLE CHANGED THE WAY ENTERTAINMENT IS SOLD AND CONSUMED
How Apple changed the way entertainment is sold and consumed
Abstract
This paper will examine how Apple’s concept of cheap online content influenced the growing trend of online digital distribution of entertainment and other media. It will attempt to asses the impact on consumers and businesses as the traditional methods entertainment retail are giving way to the new online distribution model.
Introduction : In 2003, Apple introduced the iTunes store, a digital store from where customers could legally download and purchase individual songs for $0.99 and entire albums for just $9.99 (2). At a time when music sales were starting to decline due to online piracy, Apple provided customers with a cheap and feasible option of buying music. The system saved customers the hassle of physically going to the store and buying expensive music while giving them a cheap alternative to downloading pirated material. This business model has started being adapted widely in the entertainment and software industry, and for consumers this has meant an expanding choice of cheap digital content.
The main purpose of this paper will be to examine how Apple’s digital marketing concept influenced a change in the way movies, music and general entertainment media are distributed and sold. In particular, it will look into how different retailers and artists are adapting Apples philosophy and offering reasonably priced online content directly to customers. Research for this paper will include articles on the changing trend of retail and the growth of online media entertainment sales. It will also include a look at the influence of Apple’s model and how companies like Netflix are using it to provide cheap legal alternatives to illegal downloads for customers. Finally, we will look at how customers in general are benefitting from this new growing trend, and how it is challenging the traditional way of doing business.
The Decline of the Music Industry
When peer to peer
Abstract
This paper will examine how Apple’s concept of cheap online content influenced the growing trend of online digital distribution of entertainment and other media. It will attempt to asses the impact on consumers and businesses as the traditional methods entertainment retail are giving way to the new online distribution model.
Introduction : In 2003, Apple introduced the iTunes store, a digital store from where customers could legally download and purchase individual songs for $0.99 and entire albums for just $9.99 (2). At a time when music sales were starting to decline due to online piracy, Apple provided customers with a cheap and feasible option of buying music. The system saved customers the hassle of physically going to the store and buying expensive music while giving them a cheap alternative to downloading pirated material. This business model has started being adapted widely in the entertainment and software industry, and for consumers this has meant an expanding choice of cheap digital content.
The main purpose of this paper will be to examine how Apple’s digital marketing concept influenced a change in the way movies, music and general entertainment media are distributed and sold. In particular, it will look into how different retailers and artists are adapting Apples philosophy and offering reasonably priced online content directly to customers. Research for this paper will include articles on the changing trend of retail and the growth of online media entertainment sales. It will also include a look at the influence of Apple’s model and how companies like Netflix are using it to provide cheap legal alternatives to illegal downloads for customers. Finally, we will look at how customers in general are benefitting from this new growing trend, and how it is challenging the traditional way of doing business.
The Decline of the Music Industry
When peer to peer
Bibliography: " Edmonton Journal: B.6.FRO. Banking Information Source; Canadian Newsstand Major Dailies. Dec 13 2004. Web. 15 Feb. 2012 . (16) Rajiv K. Sinha, Fernando S. Machado, & Collin Sellman. "Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM- Free Environment ." (2010).