hotel reservation
CHAPTER 1
Introduction to Research
BB204
Business Research
Methods
1
Learning Outcomes
After studying Chapter ❶, you will be able to:
• Describe what research is and how it is defined.
• Distinguish between applied and basic research, g pp
,
giving examples, and discussing why they fall into one or the other of the two categories.
• Explain why managers should and should not do in order to interact most effectively with researchers
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 2
Definition of Business Research
An organized, systematic, data-based, c t ca , objective, sc e t c qu y o critical, object e, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding p p g answers or solutions to it.
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 3
Questions?
What you want to research?
Why you research it?
Who do you research?
Where do you research?
Wh
d h? How you research it?
So WHAT?
4
Applied versus Basic Research
Basic research: generates a body of knowledge by t y g to co p e e d how o edge trying comprehend o certain problems that occur in organizations can be solved.
Applied research: solves a current problem faced by the manager in the work setting setting, demanding a timely solution.
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 5
More Examples of Research Areas in p Business
Absenteeism
Communication
Motivation
Consumer d i i making
C
decision ki Customer satisfaction
Budget allocations
Accounting procedures
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 6
Scenario 1
Effects of Service Recovery on Customer Satisfaction
A research scientist wants to investigate the question:
What is the most effective way for an organization to
What is the most effective way for an organization to recover from a service failure? Her objective is
Introduction to Research
BB204
Business Research
Methods
1
Learning Outcomes
After studying Chapter ❶, you will be able to:
• Describe what research is and how it is defined.
• Distinguish between applied and basic research, g pp
,
giving examples, and discussing why they fall into one or the other of the two categories.
• Explain why managers should and should not do in order to interact most effectively with researchers
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 2
Definition of Business Research
An organized, systematic, data-based, c t ca , objective, sc e t c qu y o critical, object e, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding p p g answers or solutions to it.
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 3
Questions?
What you want to research?
Why you research it?
Who do you research?
Where do you research?
Wh
d h? How you research it?
So WHAT?
4
Applied versus Basic Research
Basic research: generates a body of knowledge by t y g to co p e e d how o edge trying comprehend o certain problems that occur in organizations can be solved.
Applied research: solves a current problem faced by the manager in the work setting setting, demanding a timely solution.
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 5
More Examples of Research Areas in p Business
Absenteeism
Communication
Motivation
Consumer d i i making
C
decision ki Customer satisfaction
Budget allocations
Accounting procedures
© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 6
Scenario 1
Effects of Service Recovery on Customer Satisfaction
A research scientist wants to investigate the question:
What is the most effective way for an organization to
What is the most effective way for an organization to recover from a service failure? Her objective is