hongkong disneyland
Introduction
In 1923 Walt Disney made a short film named Alice’s Wonderland. Then Disney brothers cartoon studio was formed by Walt and his brother Roy Disney. In 1926 it was changed to Walt Disney Studio.
As one hear the word Disney. Its creates a happy feeling for everyone.
The five business Segments are Optimism, Decency, Trust, Creative and the all these together forms the fifth one. It was no.1 in entertainment companies of 2012
Mickey Mouse goes to Hong Kong
Disney land was regarded as one of the main companies to stabilize the local economy. After the discussions and negotiations for almost nine months the government and the company reached a preliminary agreement for the Disneyland in Hong Kong.
Major Pillars of Hong Kong economy
It can be segmented as:
Tourism from mainland China
Tourism from Taiwan and Southeast Asia
Tourism from Other countries Market Barrier
The market barriers can be categorized into:
Pricing
Competition Culture
The main market barrier was competition. The large amusement park in Shenzhen was a treat to the Hong Kong Disney land because the Ocean Park had become an all-rounder by then.
1.) Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of cultural adaptation, still need further improvement? Using Professor Brannen's concept of decontextualizing strategic assets (see case Exhibit 2), do you think Disney's strategic assets are in an advantageous position or a disadvantageous position in the Chinese cultural context? Explain.
Answer: The HKD tried it’s very best to fit into its own culture as closely as possible. The mechanisms working out with all this is that Hong Kong Govt used Disneyland and made it adopt its own culture. Everything from top to bottom was done keeping their cultural concepts into consideration and getting a big response both negative and positive from the world.
First of all
In 1923 Walt Disney made a short film named Alice’s Wonderland. Then Disney brothers cartoon studio was formed by Walt and his brother Roy Disney. In 1926 it was changed to Walt Disney Studio.
As one hear the word Disney. Its creates a happy feeling for everyone.
The five business Segments are Optimism, Decency, Trust, Creative and the all these together forms the fifth one. It was no.1 in entertainment companies of 2012
Mickey Mouse goes to Hong Kong
Disney land was regarded as one of the main companies to stabilize the local economy. After the discussions and negotiations for almost nine months the government and the company reached a preliminary agreement for the Disneyland in Hong Kong.
Major Pillars of Hong Kong economy
It can be segmented as:
Tourism from mainland China
Tourism from Taiwan and Southeast Asia
Tourism from Other countries Market Barrier
The market barriers can be categorized into:
Pricing
Competition Culture
The main market barrier was competition. The large amusement park in Shenzhen was a treat to the Hong Kong Disney land because the Ocean Park had become an all-rounder by then.
1.) Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of cultural adaptation, still need further improvement? Using Professor Brannen's concept of decontextualizing strategic assets (see case Exhibit 2), do you think Disney's strategic assets are in an advantageous position or a disadvantageous position in the Chinese cultural context? Explain.
Answer: The HKD tried it’s very best to fit into its own culture as closely as possible. The mechanisms working out with all this is that Hong Kong Govt used Disneyland and made it adopt its own culture. Everything from top to bottom was done keeping their cultural concepts into consideration and getting a big response both negative and positive from the world.
First of all