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Honda Competetive Advantage

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Honda Competetive Advantage
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Competitive Advantages of Honda.
A review
Subhrasankha Bhattacharjee
Bridge School of Management

Author Note
This paper was prepared for OBL case study assignment.
Abstract
A firm with a competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. There are several factors that can contribute to a firm 's ability to be competitive in its industry. Building blocks of a competitive advantage include efficiency, quality, innovation, and responsiveness to customers.
This Literature reviews the Honda for its sustained competitive advantages. For a general introduction of the company:
Company background
Name
Honda Motor Company, Ltd.
Industries served
Automotive, Aviation, Telematics
Geographic areas served
Worldwide
Headquarters
Japan
Current CEO
Takanobu Ito
Revenue
¥7.948 trillion (2012)
Profit
¥211.48 billion (2012)
Employees
179,060 (2012)
Main Competitors
Daimler AG, Ford Motor Company, General Motors Company, Nissan Motor, Toyota Motor Corporation, Suzuki Motor Corporation, Volkswagen AG.

Competitive Advantages of Honda.
Honda is now one of the top choices for many buyers. As a brand, it continues to meet and exceed the buyers’ expectations every year. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry.
Three areas that give Honda a competitive advantage in the auto industry include Honda 's engineering and design, research and development, and brand equity.
The Major Advantages of Honda, as many survey results have supported, are:
Reliability: For both processes and parts, Honda has a remarkable reputation of Quality. This reputation has been consistently maintained by Honda and is well supported by the Consumer Reports.

Fuel Efficiency: Honda is an industrial leader in terms of Fuel Efficiency and this has propelled it to


References: 1. http://dspace.lib.niigata-u.ac.jp:8080/dspace/bitstream/10191/983/1/18_0179.pdf 2. http://www.slideshare.net/erikabacon/Honda 3. http://www.slideshare.net/rhysrj/business-models-resources-and-capabilities 4. world.honda.com 5. www.studymode.com/essays
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