Homeplus_value chain and support activitu
For the support activities which are the activities that organization perform to assist primary activities to add value and gain competitive advantage. “firm infrastructure” -required to perform and maintain in daily operation
According to the case, Homeplus implementing marketing by focusing on Korean testes and preference and also their shopping habit. To illustrate, as u can see in the pictures, one of the Korean shopping habit is they have a strong preference for buying the products displayed in their range of view. Moreover, Tesco had appointed Lee Sung Huan as its CEO due to his knowledge and sensitivity of cultural difference and standards.
For the second thing of infrastructure is “its approval system” according to the case, homeplus in south Korea has to provide reliable and valid data to its Head quarter in UK in order to be proven. However, the Headquter doesn’t know much about Korean business environment, so it might take some times to grant the approval and then send back to South Korea
For the second activity is” human resources management ”
The universities and institutions in korea supply the human resources to Homeplus but homeplus has to be responsible for the further training their employees which those training includes English lesson, computer classes and many more
Moreover, there are various incentives that have provided by Homeplus itself. For example, there are five-day working system, the company conference which are the festival of Homeplus employess that held in five-star hotels such as Hyatt hotel. Moreover, there are the value milege program which the employee get the point based on their performance and two of them who has the most value point will be provided trip aborad annully and also the best performance team will be awared up to 10KRW or equal to 300000bth
Shinbaration . Shinbaration is the combination of the best of the west of UK and the best of the east which is South korea. Since, western cultures styles are
According to the case, Homeplus implementing marketing by focusing on Korean testes and preference and also their shopping habit. To illustrate, as u can see in the pictures, one of the Korean shopping habit is they have a strong preference for buying the products displayed in their range of view. Moreover, Tesco had appointed Lee Sung Huan as its CEO due to his knowledge and sensitivity of cultural difference and standards.
For the second thing of infrastructure is “its approval system” according to the case, homeplus in south Korea has to provide reliable and valid data to its Head quarter in UK in order to be proven. However, the Headquter doesn’t know much about Korean business environment, so it might take some times to grant the approval and then send back to South Korea
For the second activity is” human resources management ”
The universities and institutions in korea supply the human resources to Homeplus but homeplus has to be responsible for the further training their employees which those training includes English lesson, computer classes and many more
Moreover, there are various incentives that have provided by Homeplus itself. For example, there are five-day working system, the company conference which are the festival of Homeplus employess that held in five-star hotels such as Hyatt hotel. Moreover, there are the value milege program which the employee get the point based on their performance and two of them who has the most value point will be provided trip aborad annully and also the best performance team will be awared up to 10KRW or equal to 300000bth
Shinbaration . Shinbaration is the combination of the best of the west of UK and the best of the east which is South korea. Since, western cultures styles are