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Homefield Research Paper

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Homefield Research Paper
Implementing a New Management Style and Philosophy

Abstract
Homefield Advantage is a company in the lawn and landscape industry. It is a relatively new company under going its third change in management in five years. This paper discusses the flaws that the previous managers incurred and why they failed. The need for a new strategy and management style is necessary in order for the company to survive. The need to develop a low cost strategy to become more competitive will increase revenue. The results of the new manager will be based on profit. The paper discusses the problems that need to be addressed and what changes will be made.

Homefield Advantage: Implementing a New Management Style and Philosophy Homefield Advantage is a company specializing in the care of sports fields, home lawn care, and landscaping for residential homes and larger companies. It was formed in the spring of 2004 as a side company of the Louisville Bats baseball team. Initially, the company was only to be used for lawn care treatments. This then turned into mowing, sports fields, landscaping and even some irrigation. Using the Louisville Bats name as an umbrella, the company was able to bring in great business the first year by renovating fields for local schools and maintaining little leagues.
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Management has changed hands numerous times and it is now my turn to see if I can make the company profitable without losing any of the customer service or dependable employees needed to be a success. By streamlining the services offered and communicating with the staff what is expected and allowing them to be a part of the decision process, I hope to create a brand that is not only good at what it does but creates a profit that will keep the investors happy. A successful company is one that treats it customers and its employees with respect and

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