Hollywood Trailer
Trailer Research
13 – 05 - 2013
A film really only has one shot at success. One way of achieving this is through specific and thorough marketing strategies and devices. The trailer is device designed to sell the cast and concept of the film which will stir up immediate interest (Movietrailertrash.com, n.d).
“Trailers provide unique and specific rhetorical structures that fold visual and auditory evidence of the film production industry’s assessment of its actual audience (as well as its desires for potential audience) into a one- to three-minute cinematic experience.” – Lisa Kernan (Coming attractions, 2004)
The 1950s loved technology. This era saw a major collision between technology and consumer culture. Hollywood’s attitude towards it was invariable reactive. The 1950s was the first financially successful rollout of both widescreen and 3D processes. Filmmakers and entertainers owe a great deal of gratitude to this movement in spectacular screen display and the making of trailers (Johnston, 2009). …show more content…
So what makes a trailer successful? According to Movietrailertrash.com (n.d) a trailer has to fulfil four departments. It has to be compelling, impressive, faithful and artistic. These four elements assure that the trailer stays true to the film and not setting the audience up for disappointment, whilst still being creative and appealing on screen.
I will continue to discuss the conventions and techniques used to create trailers, as well as discuss possible structures for our experimental trailer according to the relevant
13 – 05 - 2013
A film really only has one shot at success. One way of achieving this is through specific and thorough marketing strategies and devices. The trailer is device designed to sell the cast and concept of the film which will stir up immediate interest (Movietrailertrash.com, n.d).
“Trailers provide unique and specific rhetorical structures that fold visual and auditory evidence of the film production industry’s assessment of its actual audience (as well as its desires for potential audience) into a one- to three-minute cinematic experience.” – Lisa Kernan (Coming attractions, 2004)
The 1950s loved technology. This era saw a major collision between technology and consumer culture. Hollywood’s attitude towards it was invariable reactive. The 1950s was the first financially successful rollout of both widescreen and 3D processes. Filmmakers and entertainers owe a great deal of gratitude to this movement in spectacular screen display and the making of trailers (Johnston, 2009). …show more content…
So what makes a trailer successful? According to Movietrailertrash.com (n.d) a trailer has to fulfil four departments. It has to be compelling, impressive, faithful and artistic. These four elements assure that the trailer stays true to the film and not setting the audience up for disappointment, whilst still being creative and appealing on screen.
I will continue to discuss the conventions and techniques used to create trailers, as well as discuss possible structures for our experimental trailer according to the relevant