Hog Slat Inc Case Study
Hog Slat, Inc. is the largest manufacturer of hog equipment in the U.S. They provide services for family and corporate farms and they provide assistance to clients who want to build facilities domestically and internationally. In the U.S, they have more than 70 stores. They sell their own Hog Flapper, but they also sell Kane’s Rattle Cup and Rattle Paddle, as well as other Rattle Paddles from other companies. Overall the sheer number of different companies with rattle paddles, leaves the impression that the specific brand is not important to farmers. This indicates that farmers are going to buy the product that is most convenient for them, especially if it’s at the same store as more expensive products that they are buying.