HND Organisations & Behaviour L01
HND BUSINESS
UNIT 3 – ORGANISATIONS & BEHAVIOUR
L01
Report on
Burberry
CONTENTS
Page
Task 1 – Understand the relationship between organisational structure and culture
Executive Summary……….…….……………………………………………………………………………………..…………….1
1.1 Compare and contrast organisational structure and culture…………………………………….………..1-2
1.2 How does Organisational structure and culture affect business performance…………………..2-3
1.3 Factors that influence Individual behaviour at Burberry…………………………………………………...3
Executive Summary
Organisational behaviour is a study that investigates the impact that individuals and structures have on human behaviour within an organisation. The purpose of this knowledge is to improve an organisation 's effectiveness. In this report you will find how various aspects of this study have shaped the organisation Burberry and the factors which have affected the individual behaviour.
Burberry is an iconic yet global clothing brand that dates back to 156 years, where the company was founded by Thomas Burberry. The brand has been most famously recognised for its trench coats till today and sells its products to the end consumer through both retail (including digital) and wholesale channels including sales to department stores, multi-brand specialty accounts, Travel Retail and franchisees who operate 65 Burberry stores, mainly in emerging markets. (www.burberryplc.com)
1.1 Compare & Contrast organisational structures & culture at Burberry
An organisational structure defines how jobs and tasks are formally divided and coordinated. Every organisation has a culture, which significantly affects various aspects of individual behaviour. Understanding the culture is important because it allows an
UNIT 3 – ORGANISATIONS & BEHAVIOUR
L01
Report on
Burberry
CONTENTS
Page
Task 1 – Understand the relationship between organisational structure and culture
Executive Summary……….…….……………………………………………………………………………………..…………….1
1.1 Compare and contrast organisational structure and culture…………………………………….………..1-2
1.2 How does Organisational structure and culture affect business performance…………………..2-3
1.3 Factors that influence Individual behaviour at Burberry…………………………………………………...3
Executive Summary
Organisational behaviour is a study that investigates the impact that individuals and structures have on human behaviour within an organisation. The purpose of this knowledge is to improve an organisation 's effectiveness. In this report you will find how various aspects of this study have shaped the organisation Burberry and the factors which have affected the individual behaviour.
Burberry is an iconic yet global clothing brand that dates back to 156 years, where the company was founded by Thomas Burberry. The brand has been most famously recognised for its trench coats till today and sells its products to the end consumer through both retail (including digital) and wholesale channels including sales to department stores, multi-brand specialty accounts, Travel Retail and franchisees who operate 65 Burberry stores, mainly in emerging markets. (www.burberryplc.com)
1.1 Compare & Contrast organisational structures & culture at Burberry
An organisational structure defines how jobs and tasks are formally divided and coordinated. Every organisation has a culture, which significantly affects various aspects of individual behaviour. Understanding the culture is important because it allows an
Bibliography: About Burberry/Our strategies (accessed on Jan 2013) - www.burberryplc.com About Burberry/Brand and Business (last accessed on Jan 2014) -www.burberryplc.com The Burberry Brand by Nicole Schloss. (March 2010) available at: http://fashionandpower.blogspot.co.uk/2010/03/burberry-brand.html (last accessed on 07/01/2014) Burberry’s Corporate structure (figure 1.1) (2014) available at http://lorrainecastellon.blogspot.co.uk/p/burberry.html (last accessed on Jan 2014) Edgar Schein: Organizational Culture and Leadership (Jan 17th 2013) available at: http://thehypertextual.com/2013/01/17/edgar-schein-organizational-culture-and-leadership Harvard Business Review (Jan-Feb 2013) On Burberry’s CEO on turning an Aging British icon into a Global Luxury Brand. (www.indeed.com) – Burberry Reviews – last accessed on Jan 2014 Mullins, Laurie J. (2005). Management and Organisational Behaviour – seventh Edition (Financial Times/ Prentice Hall)