Hitchcock's Psycho
Hitchcock for his film Psycho (1960) gave a very catchy introduction in the trailer which prompted people to watch the movie. Hitchcock called the sinister looking house in Psycho California ginger bread, a house quite common in northern California where the events took place. The 6 minute trailer again showcased Hitchcock’s public image as a macabre comedian. To emphasise the story’s unexpectable shocking turn of events, the director instated/established it to be seen from the very beginning and hence patrons were not permitted after the beginning of the film. Even newspapers and magazine reviewers were not given special screening. Hitchcock employed promotional tactics which may appear gimmicky but encourages viewers to see Psycho.