Preview

History of Lv

Good Essays
Open Document
Open Document
1050 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
History of Lv
Jimmy Wales

Type Division of holding company (LVMH)
Industry Retail
Founded 1854
Founder(s) Louis Vuitton
Headquarters Paris, France
Key people Yves Carcelle[1] (Chairman & CEO)
Marc Jacobs (Artistic Director)
Kim Jones (lead designer of menswear)
Products Luxury goods
Revenue €2.5 billion (2011)[2]
Parent LVMH

Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For seven consecutive years (2006–2012) Louis Vuitton has been named the world's most valuable luxury brand. Its 2012 valuation is 25.9 billion USD.
Contents

History
Founding to World War II

The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France.
In 1867, the company participated in the universal exhibition in Paris. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. In 1892, Louis Vuitton died, and the company's management passed to his son.

After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.
By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York,

You May Also Find These Documents Helpful

  • Good Essays
    • 895 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Louis Vuitton, as one of the leading luxury brands in the world, it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago, where the Louis Vuitton started his career as a trunk maker in France. When he was an intern, he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and, of course, originality was the reason why he was able to build a strong foundation for him to start the Louis Vuitton empire. The increasing popularity of traveling during the 19th century also contributed to the success achieved by Louis Vuitton. He had to expand his factory within a few years and relocating to Asniéres…

    • 311 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    This company had its beginnings in France, and is still headquartered in Pare. Louis Vuitton is one of the oldest of the prominent fashion houses. It began in the mid 1850's and only sells its products through their own retail stores and…

    • 509 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Relocating the premises to the Rue de la Paix, in 1899 the prestigious hub of cosmopolitan Paris, the new store attracted the rich and famous from around the world.…

    • 587 Words
    • 3 Pages
    Good Essays
  • Good Essays

    2. Louis Vuitton is LVMH flagship brand. Much of Louis Vuitton’s appeal is that it bestows exclusivity on its owners. In the last few years, however, the Louis Vuitton logo has been applied to handbags and accessories at an unprecedented rate. Discuss the challenges to the value of the brand as LVMH responds by introducing more luxury handbags and accessories without displaying the logo.…

    • 1393 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    LVMH

    • 353 Words
    • 1 Page

    Louis Vuitton is positioned as a luxury brand with the steep prices and the glamorous prestige that appeals to wealthy Chinese and even the China’s middle class.…

    • 353 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Student

    • 510 Words
    • 3 Pages

    Lous is Vuitton handbag offers a “product of distinguished quality” and “attention to detail,” 63.1373 as well as “one with a story behind it.” Furthermore, while general marketing places importance on “relative Quality,” for Louis Vuitton the concept seems to be “absolute quality,” which prompts consumers to insist on “Louis Vuitton or nothing,” rendering comparisons of Louis Vuitton bags with competing products meaningless the fact that LV creates highly original lines which are difficult to emulate and then register the trademarks and designs.…

    • 510 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Art-Noveau

    • 506 Words
    • 3 Pages

    The first attempts to fo create Art Noveau were made in 1861 by William Morris and his other artists, that founded the Arts and Crafts Movement. It was a kind of reaction to mid- 19th century artistic styles. These artists wanted the objects of beauty to be handmade, but they didn’t succeeded. It was too expensive for the majority of people. But magazines and exhibitions used their ideas and it made a platform for the birth of Art Noveau.…

    • 506 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    History of Vans Shoes

    • 928 Words
    • 4 Pages

    On March 16, 1966 Vans Shoe store was established by Paul Van Doren. There is a wide variety of Vans that play a role in many action sports. Style really started to come in the 1960’s when skateboarding started to become big. Skaters needed a type of shoe that was durable and affordable. Vans wanted to make shoes that were manufactured directly to the public.…

    • 928 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Louis Vuitton is a flagship group of LVMH, which had double digit growth during 2010 and 2011. Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined.…

    • 1607 Words
    • 7 Pages
    Good Essays
  • Best Essays

    The store was founded by David T. Abercrombie the 4th of June in 1892, as a small shop in Manhattan NY. A regular customer lawyer Ezra Fitch, acquired an interest in the company, and moved it to a larger area on Broadway.…

    • 2643 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Ralph Lauren

    • 4447 Words
    • 18 Pages

    Thanks to the incredible success gathered in the United States, the company was able to open, in 1984 its first flagship store in New York City, on the Madison Avenue and several other boutiques in Europe.…

    • 4447 Words
    • 18 Pages
    Powerful Essays
  • Better Essays

    Louis Vuitton Case Study

    • 1378 Words
    • 6 Pages

    Louis Vuitton(LV) was est. in 1854 in France and is known as one of the oldest French luxury fashion houses. The brand became famous for its exclusive leather bags and trunks. Over the years the LV line expanded from leather goods to fashion, selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most luxurious brands worldwide.…

    • 1378 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Louis Vuitton should focus more on its most profitable and established segments. It should continue to pursue excellence in its Fashion, Wine and Spirits, and Perfumes and Cosmetics lines. These lines offer the long term profitability the company desires. Consumers are willing to pay a premium to have the best and rarest products. The firm’s major markets do not need more products offerings they need to enhance their existing products to demand higher margins and further promote the brands exclusive image.…

    • 406 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Burberry Case Study

    • 5112 Words
    • 17 Pages

    Nagasawa, Shin’ya (2008), Luxury Brand Strategy of Louis Vuitton: Graduate school of Commerce, Waseda University Tokyo, Japan.…

    • 5112 Words
    • 17 Pages
    Better Essays

Related Topics