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hershey
1.0 - ANALYSIS OF THE PRESENT SITUATION OF THE COMPANY
1.1 - Background of Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey 's, Reese 's, Hershey 's Kisses, Hershey 's Bliss, Hershey 's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.
For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. With the mission of The Hershey Company is “bringing sweet moments of Hershey happiness to the world every day”. Corporate Social Responsibility is an integral part of the company 's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company 's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company 's success.

MILTON S. HERSHEY,
Founder of the Hershey Chocolate Company.
Incredible and inspiring, the story of Hershey 's begins with the tale of one determined pioneer: Milton S. Hershey. Raised in rural central Pennsylvania, Milton Hershey



References: Fred R. David, Strategic Management, Fourteenth Edition. Retrieve from : http://www.hersheys.com/ http://www.thehersheycompany.com/ http://www.thehersheycompany.com/assets/pdfs/hersheycompany/TheHersheyCompany_10K_20120217.pdf http://www.thehersheycompany.com/assets/pdfs/hersheycompany/TheHersheyCompany_10K_20130222.pdf http://www.hoovers.com/company-information/cs/revenue-financial.The_Hershey_Company.41159547e6950ee8.html

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