Herin
DF * A system of trading money which: * provides a safe place to save excess cash, known as deposits.
Marketing of Banking Services * Bank marketing is the aggregate of functions, directed at providing services to satisfy customers financial (and other related) needs and wants, more effectively and efficiently than the competitors keeping in view the organizational objectives of the bank.” Importance of Marketing of Banking Services * The existence of the bank has little value without the existence of the customer.
Aim is not only to create and win more and more customer but also to retain them through effective customer service. * Appropriate promise to a customer through a range of services (products) and also to ensure effective delivery through satisfaction is important.
Concept of Bank Marketing * Identifying the most profitable markets now and in future; * Assessing the present and future needs of customers; * Setting business development goals and making plans to meet them * Managing the various services and promoting them to achieve the plans * Adapting to a changing environment in the market place.
Marketing Strategies * Designed after taking into account the strengths and weaknesses of the organization. * Bank with clientele from various segments could think of “market penetration” by offering the existing range of services to existing customers. * Bank which are not facing acute competition could think of “Market Development” by offering the existing services to new customers. * Design new product range for their customers of various segments
Banking Products * Product: The products offered are the services which includes various types of bank accounts, different types of loans, investment services, Credit cards, Demat accounts, online banking, mobile banking and many more
Pricing
* Buyers look for satisfaction which differs from person to person. * The interest
Marketing of Banking Services * Bank marketing is the aggregate of functions, directed at providing services to satisfy customers financial (and other related) needs and wants, more effectively and efficiently than the competitors keeping in view the organizational objectives of the bank.” Importance of Marketing of Banking Services * The existence of the bank has little value without the existence of the customer.
Aim is not only to create and win more and more customer but also to retain them through effective customer service. * Appropriate promise to a customer through a range of services (products) and also to ensure effective delivery through satisfaction is important.
Concept of Bank Marketing * Identifying the most profitable markets now and in future; * Assessing the present and future needs of customers; * Setting business development goals and making plans to meet them * Managing the various services and promoting them to achieve the plans * Adapting to a changing environment in the market place.
Marketing Strategies * Designed after taking into account the strengths and weaknesses of the organization. * Bank with clientele from various segments could think of “market penetration” by offering the existing range of services to existing customers. * Bank which are not facing acute competition could think of “Market Development” by offering the existing services to new customers. * Design new product range for their customers of various segments
Banking Products * Product: The products offered are the services which includes various types of bank accounts, different types of loans, investment services, Credit cards, Demat accounts, online banking, mobile banking and many more
Pricing
* Buyers look for satisfaction which differs from person to person. * The interest