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McDonald’s target markets :
McDonald's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi.
McDonald’s uses demographic segmentation strategy with age as the parameter. The main target segment are children, youth and the young urban family. If they take children in considération, children are more attracted towards toys and delicious meals including today’s youth prefer such places for their entertainment and the urban families select McDonald’s on various occasion like party, treat to their children etc.
McDonalds uses 5P’s of marketing mix which are as follows :
-Product : Product includes that, how the company should design, manufacture the product offerd to its customers.
-Place : Distribution channels and outlets of the company. The product must be available to the Customer at the right place, at the right time and in the right quantity.
-Price : Most important, includes price list, if any discount facility available or payment facility available. Also considering the possible réaction from its competitors regarding the pricing.
-Promotion : The promotional activities adopted by McDonald helps to communicate efficiently with the target customers.
-People : McDonald’s understands the importance of both its employées and its customers. Happy employée can serve well and result in happy customer.
Burger King’s target markets :
Building brand image and awareness using integrated marketing communications is Burger King’s top goal. Burger King will target this towards men aged from 18 to 35. Our communication objectives will be achieved through traditional advertising such as Television, and print to dominate campaign and digital/interactive media such as web sites, online campaign and banner advertise
McDonald's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi.
McDonald’s uses demographic segmentation strategy with age as the parameter. The main target segment are children, youth and the young urban family. If they take children in considération, children are more attracted towards toys and delicious meals including today’s youth prefer such places for their entertainment and the urban families select McDonald’s on various occasion like party, treat to their children etc.
McDonalds uses 5P’s of marketing mix which are as follows :
-Product : Product includes that, how the company should design, manufacture the product offerd to its customers.
-Place : Distribution channels and outlets of the company. The product must be available to the Customer at the right place, at the right time and in the right quantity.
-Price : Most important, includes price list, if any discount facility available or payment facility available. Also considering the possible réaction from its competitors regarding the pricing.
-Promotion : The promotional activities adopted by McDonald helps to communicate efficiently with the target customers.
-People : McDonald’s understands the importance of both its employées and its customers. Happy employée can serve well and result in happy customer.
Burger King’s target markets :
Building brand image and awareness using integrated marketing communications is Burger King’s top goal. Burger King will target this towards men aged from 18 to 35. Our communication objectives will be achieved through traditional advertising such as Television, and print to dominate campaign and digital/interactive media such as web sites, online campaign and banner advertise