HEINEKEN Asia Pacific Final Copy
Mind map of Political Risk Management issues in Malaysia
Income Gap
Customs and
Mannerism
Religious beliefs Weak
Legislation
Diversity
Ethnicity
Social
Unrest
Unemployment
Type of
Government
Political Risk
Corruption
Nepotism
Poor
Economy
Legislation
Taxation
Government intervention Greed
Nationalism
Level of
Government
control
HEINEKEN Asia
Pacific
Entering Foreign Markets
~ Malaysia ~
Content
About HEINEKEN
Asia Pacific
Market Strategies
Why
Malaysia
Challenges
Market Entry Into
Malaysia
About HEINEKEN Asia Pacific
•
•
•
•
Asia Pacific Breweries (former HEINEKEN AP) was originally established in 1931 as a joint venture between HEINEKEN and
Fraser and Neave.
Asia Pacific Breweries Limited (APB) is one of the key players in the beer industry and together with Heineken Asia Pacific Pte
Ltd (HAP) is operating as the regional hub for Heineken in AsiaPacific.
The company went on to open its first brewery in Singapore and launched the award-winning Tiger Beer a year later.
In 2012, Fraser and Neave sold its direct and indirect shares in APB to HEINEKEN. A successful mandatory general offer followed and
HEINEKEN acquired full control of the company, creating a stronger platform for growth has operations in fifteen countries in the Asia
Pacific region, viz., Cambodia, China, India, Indonesia, Laos,
Malaysia, Mongolia, New Caledonia, New Zealand, Papua New
Guinea, Singapore, Solomon Islands, Sri Lanka, Thailand & Vietnam
Choice of Entry Mode
Singapore
(Home Country)
Malaysia
(Host Country)
Year - 1989
Joint Venture
Local Firm
Guinness Anchor Berhad
(GAB)
Why Heinken and F&N choose joint venture?
Engaging in Joint Ventures can help firms to expand geographical market participation, create economies of scale and critical mass, reduce risks, and learn new skills and technologies, and they facilitate effective resourcesharing (Griffith et al. 1998; Luo and Park, 2004).
•To overcome government-mandated barrier
•Risk and cost sharing
•To have
Income Gap
Customs and
Mannerism
Religious beliefs Weak
Legislation
Diversity
Ethnicity
Social
Unrest
Unemployment
Type of
Government
Political Risk
Corruption
Nepotism
Poor
Economy
Legislation
Taxation
Government intervention Greed
Nationalism
Level of
Government
control
HEINEKEN Asia
Pacific
Entering Foreign Markets
~ Malaysia ~
Content
About HEINEKEN
Asia Pacific
Market Strategies
Why
Malaysia
Challenges
Market Entry Into
Malaysia
About HEINEKEN Asia Pacific
•
•
•
•
Asia Pacific Breweries (former HEINEKEN AP) was originally established in 1931 as a joint venture between HEINEKEN and
Fraser and Neave.
Asia Pacific Breweries Limited (APB) is one of the key players in the beer industry and together with Heineken Asia Pacific Pte
Ltd (HAP) is operating as the regional hub for Heineken in AsiaPacific.
The company went on to open its first brewery in Singapore and launched the award-winning Tiger Beer a year later.
In 2012, Fraser and Neave sold its direct and indirect shares in APB to HEINEKEN. A successful mandatory general offer followed and
HEINEKEN acquired full control of the company, creating a stronger platform for growth has operations in fifteen countries in the Asia
Pacific region, viz., Cambodia, China, India, Indonesia, Laos,
Malaysia, Mongolia, New Caledonia, New Zealand, Papua New
Guinea, Singapore, Solomon Islands, Sri Lanka, Thailand & Vietnam
Choice of Entry Mode
Singapore
(Home Country)
Malaysia
(Host Country)
Year - 1989
Joint Venture
Local Firm
Guinness Anchor Berhad
(GAB)
Why Heinken and F&N choose joint venture?
Engaging in Joint Ventures can help firms to expand geographical market participation, create economies of scale and critical mass, reduce risks, and learn new skills and technologies, and they facilitate effective resourcesharing (Griffith et al. 1998; Luo and Park, 2004).
•To overcome government-mandated barrier
•Risk and cost sharing
•To have
References: High Performance Companies: Successful strategies from the world 's top achievers, John Wiley, 2011 Ng Sow Hoong.(2013) Annualreport2013, Malaysia, guinnessanchorberhad(5350-X) http://thinkbusiness.nus.edu/articles/item/63-success-through-small-wins http://aib.msu.edu/awards http://www.csr-asia.com/report/apb2011.pdf http://www.iesingapore.gov.sg/wps/wcm/connect/3605d600410f48e5bebebf3ad8984e19/SI-SEA-BT05062008-pg11-r.pdf?MOD=AJPERES http://www.heinekenasiapacific.com/in-apac/asia-pacific-footprint/malaysia http://www.gab.com.my/about/corporate.asp Asia Pacific Breweries Limited. (n.d.). Company Profile. Retrieved July 18, 2014, from Answers.com http://www.answers.com/topic/asia-pacific-breweries-limited