Taylor and field, (2007 page 3) suggest that sociology is the ‘study of companionship or social relations’, while Walker et al, (2007) states that psychology is the study of human behaviour, thought process and emotion. As a health care provider, when we relate psychology in an up to date manner it provides us, to our understanding of ourselves and our networks with other people. When making an allowance for health promotion it would be valuable to contemplate sociology alongside psychology, as it states in Walker et al people we care for come from a variety of social backgrounds …show more content…
, 2007). As the World Health Organisation cited in Simnett, L. et al 2003, states that, ‘Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.’ The WHO's 1986 Ottawa Charter for Health Promotion (cited in Naidoo, J et al, 2009), broadened that health is not just a state, but also a supply for normal life, not the objective of living. Health is a optimistic concept highlighting social and personal properties, as well as physical abilities. Therefore these statements of health can be viewed differently in the different views of health and therefore health promotion as a holistic view is preventing disease, education, communication of health messages, giving information and facilitating self-help, and tackling issues to make healthier choices easier (Wills J. , 2007). It is the role of the …show more content…
While this is also concerned with challenging behaviour it does so by the state or organisation. This approach may include changes to legislation policy changes at a national, local or organisational level. It may also aim to provide resources that aim to support national programmes of health. The aim of legislation action is to make healthier choices easier, and while this can encourage change that often does not meet the specific needs of the minority groups or individuals. (Sykes, S. 2007 in Wills, J. 2007). The law states that buying and consuming alcohol is illegal when under the age of 18. (NI Direct accessed 2011). There are also extremely strict rules for the advertising of alcohol and these have been further strengthened since 2005 when tough new laws were introduced for all broadcast media when advertising alcohol. These laws ensure that alcohol is promoted in a socially responsible way so as not to present alcohol in a manner that reflects social success, linked with sex, appealing to the under 18 age group or their culture.(Advert Standards Authority 2011). It could be argued however that advertisements such as those for WKD do in fact appeal to this age group. On occasions when the law supports this approach the interventions may reselected by sections of the population and have the effect of driving behaviour underground. This can make it more difficult for vulnerable groups