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”Health and Wellness Among Tween and Teen Children Campaign”

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”Health and Wellness Among Tween and Teen Children Campaign”
”Health and Wellness among tween and teen children campaign”

PESTED ANALYSIS

POLITICAL :

• Philippine Government (Department of Health) supports this campaign. Its will helps to invite the business community and industry, and the media to join this campaign the Public Service Advertisement.

• Department of Education integrated physical education with arts, music and health. Reducing the number of hours in a school year devoted to physical activity.

ECONOMICAL :

• Trade liberalization that has increased the availability and affordability of processed and quick service foods.

• Low intake of fruits and vegetables -> the cost of affordability and the declining production and allocation of fruits and vegetables and indigenous produce for local consumption.

SOCIOCULTURAL :

• The fast paced and convenient lifestyle resulting in eating outside the home or quick delivery service, the use of computers and gaming the influence of commercial advertising and mass media. Significant degree of inactivity among Filipino children has a negative impact on their health.

• Overall decline in the consumption of fruits and vegetables and other traditional staples.

• Paradigm shift in food eating habits and nutrition education among children and adults, especially children.

• A favorable family relationship leads to a healthier and active lifestyle, while poor family relationships leads to a physiological and health difficulties.

• Under or malnutrition an over-nutrition resulting in obesity and diet-related chronic diseases.

TECHNOLOGY :

• Use of television, internet, computers and gaming, the influence of commercial advertising and mass media resulting the fast paced, convenient lifestyle, and physical inactivity.

ENVIROMENTAL :

• The child’s home environment does not encourage physical activity as well as most of the family spend time viewing television or engaging in computer games.
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