Preview

Hdtv Purchase

Better Essays
Open Document
Open Document
2587 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hdtv Purchase
[pic]
[pic]

7. 5. 2013
Group J
|Yue Chen |
|Yifan Ge |
|Xiaojiao Cheng |
|Raji Alradhwan |
|Mohammed Aljassem |
|Danying Jin |

CONSUMER PROBLEM-SOLVING ACTIVITY – HDTV PURCHASE

Consumers use one of three problem-solving processes when purchasing goods or services; routinized response behavior, limited problem solving, or extend problem solving. Some consumers can quickly solve the problem and decide easily. Others engage in extended problem solving where a lot of time is spent comparing product features, prices etc.

Consumers decide to buy a product can fellow these steps: • Becoming aware of a need or a want. – Problem definition • Searching for information about the product – Problem analysis • Evaluating different products - Generating possible solutions • Choosing a buying a product - Selecting the best solution • Using and disposing of the product – Post purchase behavior

Since the prices of HDTV’s are coming down, we have decided to purchase a 50’’ or larger.

Step 1: Becoming aware of, or interested in, the problem.

First of all, we have to ask one question before making any analysis which how do you decide you want to buy a particular product or service? It could be that your HDTV is not having good facilities and you now have to look for a new one, the HDTV that you purchased would not be enough to have more facilities So you have a problem or a new need. Moreover, Consumers often go on some form of information search to help them through their purchase decision about HDTV. For example, Sources of information could be family, friends, neighbors who may have the product you have in mind, and alternatively you may ask the sales people, or dealers, or read specialist magazines about HDTV to help with their purchase decision. We should actually examine the product before we

You May Also Find These Documents Helpful

  • Better Essays

    1. What factors do you think influenced whether (1) consumers, (2) retailers or (3) movie producers supported Blu-ray versus HD-DVD?…

    • 1621 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Cereal Aisle Analysis

    • 1249 Words
    • 5 Pages

    To understand how the consumer progressed through the consumer behavior process, we must first understand the consumer buying process. It is also important to note that not every consumer goes through all the stages. There are six stages in the consumer buying process: Problem Recognition (need) - in this stage the consumer realizes that they are lacking something, therefor they have a need; Information Search- now that the consumer has acknowledged their need (or want) they start finding the necessary information or taking the necessary actions to fulfill their need; Evaluation of Alternatives- in this stage the consumer knows what they need or they at least have some general idea, and now they are looking at all the options available to them; Purchase Decision- At this point the consumer is now processing all the information from the evaluation of alternatives, and deciding to move forward with their purchase or not; Purchase- this is the stage where the transaction is complete. The need that was previously acknowledged has been met; Post Purchase Evaluation- At this point the consumer decides whether they are happy with their purchasing decision or if they have feelings or remorse.…

    • 1249 Words
    • 5 Pages
    Better Essays
  • Best Essays

    The consumer behavior process is a model that represents the steps a consumer follows in his mind when making a purchase. It is composed of five main steps. First, the individual’s recognition of a need. Second, search for information. Third, pre-purchase evaluation of alternatives. Fourth, purchase of the product or service. And fifth, product consumption or use. Even though the five steps are present in any purchase decision, sometimes some of the steps occur simultaneously (Blackwell, Miniard & Engel, 2006).…

    • 2298 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Vizio Inc Case

    • 1043 Words
    • 5 Pages

    However, things have been changed and VIZIO is facing challenges now. First, in 2007, Sony and Samsung introduced low-end and entry-level TV lines to compete directly against VIZIO’s products. At the same time, the whole industry has experienced price cutting and intense competition. Some of the companies were forced to exit from this market, such as Syntax-Brillian and Phillips, with a looming market expectation for 2008 after the financial crisis. Secondly, VIZIO’s market share of shipment for some models fell dramatically in the second quarter of 2008. It needs more finance if VIZIO wants to compete with giant brands in this industry at this time, in order to get sustainable profits.…

    • 1043 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Wise Purchasing Decision

    • 842 Words
    • 3 Pages

    Albert W.Kayper-Mensah once said, "A crown is a hat, but you don 't buy that, when you need a hat." Making wise purchasing decisions can be difficult because there are so many different products on the market today. A wise purchasing decision is not the kind of purchase that is made based off of emotions or impulse; a wise purchasing decision requires you think before the purchase is made, during the purchase process, and after the purchase.…

    • 842 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    Consumer Buying Behaviour

    • 2346 Words
    • 10 Pages

    We hereby declare that the synopsis entitled “CONSUMER BUYING BEHAVIOR FOR TELEVISIONS SETS” submitted for the degree of Master of Business Administration, is our original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma.…

    • 2346 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Buyer Decision Processes

    • 381 Words
    • 2 Pages

    There are 5 stages which a consumer often goes through when he/she around their Purchase. These stages also exist because of normal human psychology.…

    • 381 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Main objectives of the research are to understand the market of consumer electronics, mainly Televisions, what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income, Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample of 7-8 shops in each category via a questionnaire following which an in-depth analysis was conducted. However various figures in sales representations are estimate as the scope for the market research was limited. The research paper shows how the sales of televisions vary across the three sectors based on their types, size and brands. The paper also brings to light the response of people towards the conventional technologies like Ultra Slim TVs and newer technologies like LED TVs. This research study highlights the priorities of each sector through consumer behaviour. It shows the thought process of the consumer behind the purchase of a simple commodity, like a Television.…

    • 2717 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    HYPERLINK \l "_Toc373252263" Chapter 3 - Analysis of Consumer Decisions Making Process PAGEREF _Toc373252263 \h 6…

    • 5919 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    What do you understand by extensive problem solving, limited problem solving and routinised response behaviour ? What kind of decision process can you expect in the following cases and why ?…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    From having the wants and demand to the step of making purchase decision and consumption. There are different factors that would influence and affect the consumer decision.…

    • 2861 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    When people purchase stuff, they go through different stages(Consumer Behavior, 2010): • • • • • • Problem recognition Information search Emergence and evaluation of alternatives Purchase decision Purchase Post purchase evaluation…

    • 6850 Words
    • 21 Pages
    Satisfactory Essays
  • Best Essays

    Market Segmentation

    • 2571 Words
    • 11 Pages

    When customer buy a product or service, purchase decision is the most important step of a long process called customer decision making model. This process helps customers to select suitable, acceptable as well as feasible solutions for fulfill their needs and wants. Most customers follow the process unknowingly and some of them skip…

    • 2571 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological.…

    • 700 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mac Vs PC Case Study

    • 819 Words
    • 3 Pages

    For extensive problem solving, customer will get more involvement in the decision making process mainly due to the self-concept and the relatively higher perceived risk. Consumer will try to obtain as much information as possible and compare the brand or product carefully. In the purchase of computer, as the price is relatively high as compare to other consumable goods, a higher financial risk will result. Consumer will have higher involvement in the decision making process. On the other hand, as mentioned in the introduction, the user image and the self-concept would be another factor motivates the consumer to pay more attention in choosing the right product. They will search…

    • 819 Words
    • 3 Pages
    Good Essays

Related Topics