Hcs 490 Demographic Paper
Demographic Paper
Karen Mervine
HCS/490
September 30, 2013
Dr. Joanne Tritsch
Demographic Paper
An Aging Population I have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population. The population that I choose to write about is the aging population. In this paper I will identify the aging population and provide data about the demographics and psychographics for this particular population. I will also describe the general impact that the demographics will have on the health care market as they change. The effects from the changes in the demographics of the aging population will also be explained. I will identify health care challenges for the aging population as well as describing how a chronic disease wellness program would affect the cost for them. I will explain what the demographics say about the marketing needs or services needed for this population. Finally, I will help the reader understand how the individual patient, the community, and society as a whole can address these challenges.
Demographics and Psychographics
Demographics are "the characteristics of a human population" (U.S. Small Business Administration, n.d., par. 1). The aging population …show more content…
They like to have things a certain way and usually stick to their own brands. The aging population could be labeled as Strugglers. “Elderly, resigned, passive people who are concerned about change. They are loyal to their favorite brands” (Kotler, Shalowitz, and Stevens, 2008, pg. 227). In regard to health marketing, insurance marketing needs to have policies directed toward the medical services needed by this population. “Policymakers and providers should prepare for a shift in community planning to accommodate the changing plans and expectations of
Karen Mervine
HCS/490
September 30, 2013
Dr. Joanne Tritsch
Demographic Paper
An Aging Population I have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population. The population that I choose to write about is the aging population. In this paper I will identify the aging population and provide data about the demographics and psychographics for this particular population. I will also describe the general impact that the demographics will have on the health care market as they change. The effects from the changes in the demographics of the aging population will also be explained. I will identify health care challenges for the aging population as well as describing how a chronic disease wellness program would affect the cost for them. I will explain what the demographics say about the marketing needs or services needed for this population. Finally, I will help the reader understand how the individual patient, the community, and society as a whole can address these challenges.
Demographics and Psychographics
Demographics are "the characteristics of a human population" (U.S. Small Business Administration, n.d., par. 1). The aging population …show more content…
They like to have things a certain way and usually stick to their own brands. The aging population could be labeled as Strugglers. “Elderly, resigned, passive people who are concerned about change. They are loyal to their favorite brands” (Kotler, Shalowitz, and Stevens, 2008, pg. 227). In regard to health marketing, insurance marketing needs to have policies directed toward the medical services needed by this population. “Policymakers and providers should prepare for a shift in community planning to accommodate the changing plans and expectations of