hcl marketing stratergies
AMITY COLLEGE OF COMMERCE AND FINANCE
TERM PAPER EVALUATION ON
MARKETING STRATEGIES ADOPTED BY HCL INFOSYSTEMS LTD. IN RESPECT TO ITS COMPETITORS
SUBMITTED TO: SUBMITTED BY:
Dr Adarsh Arora Rhea Kunzru B Com(Hons) 2010-2013 A3104610024
Acknowledgement
I take this opportunity to thank all the people who helped me with valuable inputs, guidance and suggestions during my tenure of term paper, without which this report would not have taken its final shape.
This acknowledgement would be incomplete without thanking institute Mr. Adarsh Arora (Faculty) and my project guide Mr. Sandeep Gupta (Regional Manager HCL) whose timely guidance and support at needed time made the undertaking of this project an enriching learning experience.
TABLE OF CONTENTS:
PREFACE IT HARDWARE INDUSTRY : AN INTRODUCTION
OBJECTIVE OF THE RESEARCH
ANALYSIS
INTERPRETATION
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY
PREFACE:
Today’s market scenario is totally different from few years ago. Consumer has a lot of choice for every product because day-by-day new companies are coming with their product. Later there was limited choice for mostly products and companies didn’t have to put much efforts
TERM PAPER EVALUATION ON
MARKETING STRATEGIES ADOPTED BY HCL INFOSYSTEMS LTD. IN RESPECT TO ITS COMPETITORS
SUBMITTED TO: SUBMITTED BY:
Dr Adarsh Arora Rhea Kunzru B Com(Hons) 2010-2013 A3104610024
Acknowledgement
I take this opportunity to thank all the people who helped me with valuable inputs, guidance and suggestions during my tenure of term paper, without which this report would not have taken its final shape.
This acknowledgement would be incomplete without thanking institute Mr. Adarsh Arora (Faculty) and my project guide Mr. Sandeep Gupta (Regional Manager HCL) whose timely guidance and support at needed time made the undertaking of this project an enriching learning experience.
TABLE OF CONTENTS:
PREFACE IT HARDWARE INDUSTRY : AN INTRODUCTION
OBJECTIVE OF THE RESEARCH
ANALYSIS
INTERPRETATION
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY
PREFACE:
Today’s market scenario is totally different from few years ago. Consumer has a lot of choice for every product because day-by-day new companies are coming with their product. Later there was limited choice for mostly products and companies didn’t have to put much efforts