Hayley Davidson Industry
Industry Analysis
By Irine Mumladze
Yelena Alafyeva
O’Neil Shane
Leonard Simon
TaiquanYoung
Date: 06/13/2012
Introduction
Our group chose to do Industry Analysis on Motorcycles industry. We chose a leader on the market which is Harley Davidson and their competitor which is Suzuki Motorcycle Company. We are analyzed both companies of how they are doing business and what are the strong sides and weak sides of both companies. By identifying companies weakness we implemented Porte’s Industry Analysis and SWOT for each company to resolve some of the issues companies have and help them to improve on market.
Overview
Harley Davidson is one of the leading manufacturers in the world in the motorcycle industry. Harley Davidson controls almost fifty percent of motorcycle sales in North America (Motorcycles.com). Overseas, Harley was unable to do the same in a few markets, but still the company was able to be a market leader in Japan, pushing Honda to second place. Harley has three segments in heavyweight motorcycles: cruiser, touring and performance. The company has been very active creating new models, but always kept its old style and technology. Harley is highly market focused, unlike its Japanese competitors such as Honda, Suzuki, Kawasaki and Yamaha. The company offers a wide range of customization options, while trying to differentiate from its competitors (Harley-Davidson.com).
Current economic conditions have affected every industry including Harley. The company has faced some challenges, but it has still been doing well in this economic environment. As the new economic conditions have changed, Harley implemented new marketing strategies in order to gain a competitive advantage over its competitors. Harley implemented non-traditional marketing research to understand customer’s needs and desires. Harley’s brand is a strong company asset, and always was well known for its Harley Experience.
Porter’s Industry analysis
One tool I used to analyze
By Irine Mumladze
Yelena Alafyeva
O’Neil Shane
Leonard Simon
TaiquanYoung
Date: 06/13/2012
Introduction
Our group chose to do Industry Analysis on Motorcycles industry. We chose a leader on the market which is Harley Davidson and their competitor which is Suzuki Motorcycle Company. We are analyzed both companies of how they are doing business and what are the strong sides and weak sides of both companies. By identifying companies weakness we implemented Porte’s Industry Analysis and SWOT for each company to resolve some of the issues companies have and help them to improve on market.
Overview
Harley Davidson is one of the leading manufacturers in the world in the motorcycle industry. Harley Davidson controls almost fifty percent of motorcycle sales in North America (Motorcycles.com). Overseas, Harley was unable to do the same in a few markets, but still the company was able to be a market leader in Japan, pushing Honda to second place. Harley has three segments in heavyweight motorcycles: cruiser, touring and performance. The company has been very active creating new models, but always kept its old style and technology. Harley is highly market focused, unlike its Japanese competitors such as Honda, Suzuki, Kawasaki and Yamaha. The company offers a wide range of customization options, while trying to differentiate from its competitors (Harley-Davidson.com).
Current economic conditions have affected every industry including Harley. The company has faced some challenges, but it has still been doing well in this economic environment. As the new economic conditions have changed, Harley implemented new marketing strategies in order to gain a competitive advantage over its competitors. Harley implemented non-traditional marketing research to understand customer’s needs and desires. Harley’s brand is a strong company asset, and always was well known for its Harley Experience.
Porter’s Industry analysis
One tool I used to analyze
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