Have the Hong Kong Tourist Communities and the Hksar Government, Which Form an Integral Part of the Destination Management, Implemented Events Into Their Marketing Strategy?
Content
Introduction 3
The Research Question 3
Definitions 4
Objective of the research 4
Literature Review 5
Hypothesis 5
Data and methodology 6
3.1. Study site 6
3.2. Online Survey 7
Limitations 9
References 11
Introduction
In the first half of 2012, there were some 760 000 overnight MICE visitor arrivals to Hong Kong, an increase of 4.8 per cent over the same period last year.(Tourism Fact Sheets, HKTB, 2012)
The importance of events as an element of destination tourist offers is reflected in tourist, social and cultural functions. It is by means of tourist functions of events that many destinations widen the tourist market, attract tourists to destinations, build the destination image, promote the destination and stimulate the creation of economic benefits (Sherwood, Jago & Deery, 2005). With events, local culture, tradition and customs are celebrated, entertainment and recreation complement each other and cultural and social advancement is ensured. Events are an important motivator of tourism and they are very present in destination development plans and tourism development strategies (Hede, Jago & Deery, 2002).
Motives for tourist arrivals in Hong Kong have been analyzed with the aim of strengthening the competitive advantage of Hong Kong as a tourist destination.
The Research Question
Although events were named as one of the leading motives for attracting tourists to the destination in the future tourism development plan, particularly stressing the development of cultural and sports events, the following questions impose: Have the Hong Kong tourist communities and the HKSAR government, which form an integral part of the destination management, implemented events into their marketing strategy?
Definitions
Looking for the answers to the above questions is only one of this paper 's goals, which are listed here below: ➢ to define destination management attitudes towards the importance
Introduction 3
The Research Question 3
Definitions 4
Objective of the research 4
Literature Review 5
Hypothesis 5
Data and methodology 6
3.1. Study site 6
3.2. Online Survey 7
Limitations 9
References 11
Introduction
In the first half of 2012, there were some 760 000 overnight MICE visitor arrivals to Hong Kong, an increase of 4.8 per cent over the same period last year.(Tourism Fact Sheets, HKTB, 2012)
The importance of events as an element of destination tourist offers is reflected in tourist, social and cultural functions. It is by means of tourist functions of events that many destinations widen the tourist market, attract tourists to destinations, build the destination image, promote the destination and stimulate the creation of economic benefits (Sherwood, Jago & Deery, 2005). With events, local culture, tradition and customs are celebrated, entertainment and recreation complement each other and cultural and social advancement is ensured. Events are an important motivator of tourism and they are very present in destination development plans and tourism development strategies (Hede, Jago & Deery, 2002).
Motives for tourist arrivals in Hong Kong have been analyzed with the aim of strengthening the competitive advantage of Hong Kong as a tourist destination.
The Research Question
Although events were named as one of the leading motives for attracting tourists to the destination in the future tourism development plan, particularly stressing the development of cultural and sports events, the following questions impose: Have the Hong Kong tourist communities and the HKSAR government, which form an integral part of the destination management, implemented events into their marketing strategy?
Definitions
Looking for the answers to the above questions is only one of this paper 's goals, which are listed here below: ➢ to define destination management attitudes towards the importance
References: Bowdin, G., Allen, J. & O 'toole, W. (2004). Event Management. Oxford: Elsevier Butterworth-Heinemann. Fredline, L., Raybould, M., Jago, L. & Deery, M. (July 2005). Triple Bottom Line Event Evaluation: A proposed framework for holistic event evaluation, Conference on Event Evaluation, Research and Education: Events The Impacts Events, Sydney Fredline, L., Deery, M. & Jago, L. (July 2005). Testing of a Compressed Generic Instrument to Assess Host Community Perceptions of Events: A case study of the Australian Open Tennis Tournament, Conference on Event Evaluation, Research and Education: Events ,The Impacts Events, Sydney Getz, D. (2007). Event Studies - Theory, Research And Policy For Planned Events. Oxford: Butterworth-Heinemann Hede, A., Jago, L. & Deery, M. (July 2002).Special Event Research 1990-2001:Key Trends and Issues, Event Research Conference:Events & Place Making, Sydney Institute of Agriculture and Tourism, Department of Tourism, Sydney Mehk (2012). Converging Possibilities. Retrieved December 20, 2012 from Meeting and Exhibitions Hong Kong, Web site: http://www.discoverhongkong.com/mice/eng/html/converging/converging-possibilities.html Zagreb Sherwood, P., Jago, L. & Deery, M. (July 2005). Unlocking The Triple Bottom Line Of Special Event Evaluation: What Are The Key Impacts? The Impacts Events.Sydney Hktb (2012). Hong Kong: The Facts. Retrieved December 20, 2012 from Hong Kong Tourism Broad, Web site: http://www.tourism.gov.hk/resources/english/paperreport_doc/fact/2012-12/tourism_en.pdf Ines, M. & Klara, T. (2010). IMPORTANCE OF EVENTS AT A TOURIST DESTINATION: Empirical research of County of Istria 's management attitudes. Retrieved December 20, 2012 from http://www.eventsandfestivalsresearch.com/files/proceedings/Milohnic_Trost_final.pdf